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Blog for July, 2015

Madame Tussauds Unveils Laverne Cox Wax Figure for Pride

By: Spritz  |  July 21, 2015


Spritz was excited to support Madame Tussauds’ sponsorship of San Francisco Pride and manage PR for the launch of the first ever transgender wax figure of Laverne Cox, Emmy-nominated actress and star of Netflix hit series Orange is the New Black!

The standing-room-only Pride press conference, hosted by Madame Tussauds, had an electric atmosphere buoyed by the momentum of the SCOTUS decision on gay marriage earlier that morning. The conference ended with a bang when Laverne Cox made a surprise appearance with a side by side reveal of her wax figure.

The launch attracted national and international media coverage from KTVU to the John Oliver Show. Check out the official press release here!

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