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The Fifth P of Marketing

By: Spritz  |  March 12, 2013  | 


My fascinating journey with Spritz Marketing over the past 12 months has made me identify a crucial ingredient missing in the marketing mix. Without it a marketing campaign is just a collection of facts and decisions. Without it a marketing program has neither flavor nor heart. Without it a marketing mix is well…just a mix.

Yes, Product, Price, Place and Promotion are all important components of any given marketing program. However, when you lay them out together, you get nothing more than a crowded spreadsheet filled with facts.

Consumers’ purchasing habits are influenced by so much more than quantitative data. We all develop short-term or long-term relationships with brands. We may fall in love, remain loyal for years, get disappointed, cheat on our favorite brand and sometimes re-discover it, falling in love all over again. These patterns may have something to do with price trends or product features, but more often than not they have more to do with pure feelings – how a particular product or brand makes us feel about ourselves, about our lives, about our choices.

Marketers can do a reasonable job implementing strategies based on data and methodological analysis. But excellent marketing strategies have a heart and soul. They have another driving force – the Fifth P, which should really be named the First of them all. They have Passion.

When I look at the work we do here at Spritz Marketing everyday, I see Passion everywhere I look. I see it when we talk about our clients. I see it when we jump for joy whenever we secure more media coverage or a partnership deal for our client. I see it when we attend an event and tell everyone we meet about our Film Festival client and why they absolutely have to be there. I see it when we hand out gift cards for our online restaurant delivery client as if they were a winning lottery ticket.
I see Passion in everything we do, and that’s what makes our work stand out. That’s what makes our team so special and that’s what makes me come to work inspired and yes, passionate about yet another day at the office.
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An Exciting Announcement

By: Spritz  |  February 7, 2013  | 


We are proud to announce that our co-founder Beth Schnitzer has transitioned to serve full-time as President of Spritz Interactive Marketing, leaving behind a stellar 12-year legacy at PIER 39 as Vice President of Strategic Alliances. This is a milestone for Spritz, as we have eagerly anticipated the growth this will bring!

In the last 15+ years, Beth has enjoyed great success in managing and developing successful corporate sponsorships, strategic integrated partnerships, promotions and alliances for a variety of illustrious brands and companies in the sports, hospitality and entertainment sectors.

A proud resident of San Francisco, Beth deeply values her close connections to an expansive local network. She is actively committed to serving the San Francisco community through philanthropic and humanitarian fundraising events, and serves on the Board of the Richmond Ermet Aids Foundation (REAF), Advisory Council for Dress for Success, and the American Red Cross among many other organizations.

Our team at Spritz is truly thrilled and grateful for all the support, encouragement and kind words from our friends, partners, and peers in the industry. Here’s to an exciting 2013!

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Welcoming New Team Members!

By: Spritz  |  January 19, 2013  | 


The Spritz team is proud to introduce two additions to our San Francisco office: Angelo Soriano and Veronika Torgashova!

Angelo hails from Los Angeles, and joins Verity as a designer on our Creative Design team. He is currently pursuing his B.A. in Web Design & New Media at the Academy of Art University, San Francisco. Raghu is especially glad to have another male colleague on the team, and Angelo brings a great energy and sense of humor to our everyday life in the office.

Veronika came to Spritz through her successful internship with Beth during Fleet Week at PIER 39, and is our Marketing Intern for her Spring semester with Golden Gate University. Having grown up in Russia and trained as an attorney, she is looking to change gears by pursing an education in Marketing in San Francisco. Her adaptability and enthusiasm are deeply valued by the team.

2013 is already proving to be an exciting and fruitful year!

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Warriors Game

By: Spritz  |  January 15, 2013  | 


On Wednesday, a few members of the Spritz team got to attend the Warriors game at Oakland Coliseum as guests of new friend and winery owner, Richard Zeller. While Golden State battled against the Memphis Grizzlies, Beth, Daniella and Dayna chatted with other friends in the suite and sampled some delicious food and wine. The game became really exciting during the 4th quarter, as the Warriors narrowed the score gap with just a few minutes left. The stands were packed and everyone was on their feet, but unfortunately Golden State couldn’t pull out a win. The good news, however, is that the Spritz team had tons of fun cheering them on and met some fantastic people, including Warrior’s Center Festus Ezili! We were lucky enough to catch him as he was driving out of the stadium. He courteously stopped to sign our tickets and take pictures with fans. Thank you again to Richard Zeller for having us and to all the other guests who made it such an enjoyable night! Go Warriors!

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New Year at Spritz

By: Spritz  |  January 8, 2013  | 


2012 was a big year of growth for Spritz. Not only did we gain some awesome new team members, but we signed on with exciting new clients and moved into a great office right next to the Embarcadero. With new clients such as Moreno BHLV, The Old Clam House, Tommy Toy’s Cuisine Chinoise, the Sonoma International Film Festival and Seamless, we’re so happy to partner with those that are passionate about their business and open to innovation and creativity. As we continue into the new year, Spritz is excited to further expand our client and partner network!

A few other 2012 highlights:

  • We launched our new website: spritzsf.com, which was nominated for CSS Design Award.
  • The team went to the first World Series game and cheered the Giants on to victory!
  • Having such a diverse team, the shelf of snacks and goodies in the office has been overflowing with treats from all over the world.
  • Collectively, we attended dozens of events benefiting various charities and organizations, allowing us to meet and network with tons of new people.

We hope that the year ahead will be filled with as many milestones as the year past. From all of us, we sincerely thank you for being a part of our journey and hope to see you all in 2013!

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