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#SIFF16: A Success for Spritz

By: Spritz  |  April 8, 2016  | 


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The 19th Annual Sonoma International Film Festival was bigger, better and more festive than ever before! From Mar. 30 – Apr. 3, 100+ films from 20+ countries were screened in 6 venues all within walking distance of Sonoma’s historic square. New to the Festival this year was the SIFF Village, the main hospitality area that featured daily happy hours, themed parties, VIP events and live music every day.

For the fourth year in a row, Spritz was the proud marketing and creative agency for SIFF, securing new and returning sponsors who brought in a diverse range of services to the festival, including VIP transportation, media coverage, entertainment and hospitality. Actress-Director Meg Ryan and veteran screenwriter Robert Mark Kamen both received SIFF Salute Awards at this year’s film festival. Ryan’s directorial debut “Ithaca” was a 2016 SIFF selection, and Kamen, a Sonoma local and vintner, has supported the festival for years.

This year Premiere Sponsor, Celebrity Cruises, had naming rights to the Celebrity Cruises at Vintage House screening venue, where they hosted their “A Taste of Film” activation during two screenings of “Cooking Up a Tribute”, a preview of a new program that has been rolled out on two Celebrity ships. Guests were treated to JCB bubbles upon arrival, wine and seven delicious courses inspired by the culinary journey as documented by the film, and couldn’t stop raving about how much they loved the concept and cuisine!

Our own sponsored film, “The Wave” made a huge splash among VIP guests, media partners, and festival-goers as well! Aptly described by our own CEO Raghu Shivaram and President Beth Schnitzer as “a film about the race against time,” the Norwegian feature was the perfect reminder of the dedication and efficiency it takes our agency and SIFF to bring together all the moving parts of the festival successfully.

We can’t wait to see what’s in store for us for the big 2-0 of SIFF (Mar. 29-Apr. 2, 2017)!

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NBA MVP Stephen Curry inducted into Madame Tussauds Hall Of Fame

By: Spritz  |  March 16, 2016  | 


Golden State Warriors point guard Stephen Curry was immortalized mid-March as a wax figure at Madame Tussauds San Francisco! This marks another accomplishment for the NBA star, after being propelled as one of the most well-known figures in the basketball world. We are so proud to have executed the deal on behalf of Madame Tussauds, managed the event, and coordinated directly with the Warriors and Stephen Curry’s reps.

As a supporter of the Golden State Warriors organization, the Spritz team hopes this is only one of their first successes for the 2015-2016 NBA season.

Read a sample of the coverage from Sports Illustrated, USA Today and ESPN.

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The Bay Lights will shine forever in San Francisco

By: Spritz  |  February 5, 2016  | 


The Bay Lights returned in brilliant fashion for the Grand Relighting Celebration on January 30th, 2016. The world’s largest LED sculpture was welcomed back with a lavish party in conjunction with ILLUMINATE and the Super Bowl 50 Host Committee at EPIC Steak and Waterbar, complete with an extravagant Macy’s Fireworks show.

The Spritz team oversaw the night’s events to synchronize with the live CBS television broadcast. We coordinated the attendance of dignitaries including California Lieutenant Governor Gavin Newsom, Leader Nancy Pelosi, Congresswoman Barbara Lee, San Francisco Mayor Edwin Lee, Oakland Mayor Libby Schaaf and former SF Mayor Willie Brown for this historic evening.

You can relive the big moment with glowing coverage from: CBS SF Bay Area, ABC 7 and NBC Bay Area.

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Madame Tussauds Unveils Laverne Cox Wax Figure for Pride

By: Spritz  |  July 21, 2015  | 


Spritz was excited to support Madame Tussauds’ sponsorship of San Francisco Pride and manage PR for the launch of the first ever transgender wax figure of Laverne Cox, Emmy-nominated actress and star of Netflix hit series Orange is the New Black!

The standing-room-only Pride press conference, hosted by Madame Tussauds, had an electric atmosphere buoyed by the momentum of the SCOTUS decision on gay marriage earlier that morning. The conference ended with a bang when Laverne Cox made a surprise appearance with a side by side reveal of her wax figure.

The launch attracted national and international media coverage from KTVU to the John Oliver Show. Check out the official press release here!

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Instagram and Pinterest StreamlineE-commerce

By: Spritz  |  June 29, 2015  | 


This summer, both Pinterest and Instagram are rolling out new features to streamline and enhance the way e-commerce is conducted on their respective platforms. Businesses that have been using Pinterest and Instagram to showcase their products and services will now be able to optimize use of these applications to advertise products and brands.

With the introduction of Buyable Pins, Pinterest is closing the gap between “want” and “have” for its users; pinners can now buy products directly from the Pinterest app if the price sticker on a pin is blue. Buyable Pins will allow smaller businesses to use this social media channel as an extension of their storefronts and as a way to introduce their brands to consumers who wouldn’t have found them otherwise.

Instagram is also working on connecting people to their favorite local stores and restaurants as well as globally recognized brands. Previously, retailers’ use of Instagram focused on growing brand loyalty rather than increasing sales. Now, advertisers and businesses of all sizes will be able to target consumers in more effective, relevant ways with clickable links that drive traffic directly to their websites.

The change will be in the form of a new “action-oriented” layout that features “Learn More”, “Shop Now”, “Install Now”, and “Sign Up” buttons below images, making Instagram marketing clickable for the first time.

Both Pinterest and Instagram are evolving into more intuitive marketing platforms and are leveraging their capabilities to allow advertisers to effectively drive traffic, awareness, and sales in real time. The updates, set to unveil in the coming weeks, are making marketing and sales through social media more impactful.

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