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A Reel-y Good SIFF 20th!

By:  |  May 3, 2017  | 


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This year’s 20th Annual Sonoma International Film Festival was an incredible success thanks to all of the movie buffs, filmmakers, sponsors, partners, media, and volunteers that attended! More than 5,000 attendees enjoyed 135 films, plenty of parties, and breathtaking Sonoma weather. From opening drama “The Promise” to Sunday’s closing ballerina flick “Polina,” the festival was jam-packed with cool films, wine, beer, spirits, and parties.

Spritz is proud to be the official SIFF creative and marketing agency for the fifth year in a row. Big thanks to our 2017 film sponsors: Susan Atherton for nature mini-doc “Gardeners of the Forest, Anna Alioto and Michael Hogan of The Brenner Group for indie rom-com “First Comes Like”, The Bay Times for Scottish LGBT feature “Handsome Devil”, and Spritz’s own sponsored feature “Tunnel”. Our own Spritzer Raghu Shivaram also presented the film “India in a Day” with director Richie Mehta and Deputy Consul General of India Venkata Ramana, who sponsored the film.

This milestone year also brought with it big exposure and activations for festival sponsors old and new. Premier Sponsor Celebrity Cruises kicked off their Leading EdgeSM Tour by bringing pop-up theater Celebrity Cruises Mobile Cinema to SIFF as a film venue. Attendees received an exclusive preview of the upcoming Celebrity EdgeSM, Celebrity’s newest ship class in almost a decade, while enjoying complimentary truffle popcorn, wine, and beverages.

Taiwan Tourism Bureau, also a Premier Sponsor, enjoyed naming rights for the Taiwan Tourism Bureau Theatre, and the accompanying lounge, which offered tastings of Kavalan whisky and Taiwan Beer, as well as Taiwanese snacks. The Taiwanese Night Market Party bustled with good cheer, fueled by mouthwatering traditional Taiwanese bites catered by Taiwan Bento, and numerous regional snacks, while lanterns and a large soup dumpling display made for a great photo opp.

Premier Sponsor Umpqua Bank also held an exclusive reception, and was highlighted on co-branded premium items for VIPs and party guests. In the Backlot Tent’s VIP section, Nespresso kept festival-goers beat the heat with delicious cold espresso drinks, showcasing their sleek espresso machines and range of coffee.

SIFF was as always, a highlight of the spring season, so don’t forget to save the date for SIFF’s 21st, March 21 – 25, 2018!

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5 Easy Steps to Becoming a Better Digital Marketer

By:  |  April 13, 2017  | 


What is digital marketing?

Marketing and particularly, digital marketing sounds more difficult than it really is. At Spritz, we pride ourselves on our understanding and execution of live activations, digital marketing and brand marketing.Digital marketing is an all-encompassing term meant to describe the actions companies may take to acquire users online. For instance, some clients of ours use Pinterest or Instagram to direct visitors to their website, where they hope to convert them into customers. According to a Pew research study, 66% of adults consume news online. More, 70% of Americans shop online according to mintel.com.

As such, it’s important for brands, even physical ones like small businesses and CPG brands, to have a digital marketing understanding.

How can I become a better digital marketer?

We recommend 5 steps for people trying to become better digital marketers:

  1. Stay current: Digital marketing moves very fast. Arbitrage opportunities surface all the time. Staying current means being able to take advantage of novel ad units, tactics for customer acquisition or important (free) social media. A great place to stay current and learn best practices is Growth Marketing Pro digital marketing blog.
  2. Understand your customer: Understanding your customer is the most important part of digital marketing, just as it is in more traditional marketing disciplines. Don’t take shortcuts in trying to understand your customer. The more effectively you understand your customer, the quicker you will learn (and hopefully, meet) their needs and you will spend significantly less in marketing budget because you know how to more narrowly target them. For instance, if you have a decidedly older audience, it makes little sense to advertise on Instagram, which has a traditionally young audience.
  3. Create great content: The internet has opened up the universe of potential customers, but it has also made competition fierce. No matter your business, users and customers demand quality today more than ever. CBS News says that we see 5,000+ advertisements per day. It’s crucial that your content – whether video, blog or otherwise – is engaging and professional.
  4. Show proof: Again, the world is full of great brands and websites. It’s easier to start a business than ever. Show your customers proof that your brand is the one they need to know. Almost every website shows customer testimonials, press mentions or social media following. Social proof can be incredibly important in converting visitors to customers. How many times do you read Yelp reviews before eating at a restaurant? Yelp is only one example of the countless ways companies may manage their reputation and garner more users with “proof.”
  5. Utilize PR: Press relations or PR is still incredibly effective for both small and large businesses in acquiring new users. Chobani CEO Kathy Collins comments, “the growing importance of PR is not only a Chobani development, but a macro-category trend because of highly curious consumers and the increasing need to reach them with brand information.” Press hits get 6x the visibility of paid advertising. We recommend press for any well-rounded digital marketing strategy.

If you’re ready to up your digital marketing game, reach out to us. We not only understand and teach digital marketing, we execute strategies in press, search engine marketing, paid marketing and event marketing.

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RealtyShares and Spritz win a Social Media Award!

By: Spritz  |  June 29, 2016  | 


We are thrilled to announce our client RealtyShares is a Social Media Award winner for NREI/IMN Commercial Real Estate Awards! They had also been nominated for a Disruption Award in the Crowdfunding space. Given their exemplary business performance in 2016, it’s no surprise that they have been acknowledged for excellence in Disruption and Social Media.

Through Spritz’s social media management, we’ve consistently engaged RealtyShares’ growing audience with powerful infographics, real estate blogs, and compelling content. We’re proud to be a part of the RealtyShares journey as they achieve new milestones.

You can follow RealtyShares on Facebook, Twitter and LinkedIn!

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#SIFF16: A Success for Spritz

By: Spritz  |  April 8, 2016  | 


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The 19th Annual Sonoma International Film Festival was bigger, better and more festive than ever before! From Mar. 30 – Apr. 3, 100+ films from 20+ countries were screened in 6 venues all within walking distance of Sonoma’s historic square. New to the Festival this year was the SIFF Village, the main hospitality area that featured daily happy hours, themed parties, VIP events and live music every day.

For the fourth year in a row, Spritz was the proud marketing and creative agency for SIFF, securing new and returning sponsors who brought in a diverse range of services to the festival, including VIP transportation, media coverage, entertainment and hospitality. Actress-Director Meg Ryan and veteran screenwriter Robert Mark Kamen both received SIFF Salute Awards at this year’s film festival. Ryan’s directorial debut “Ithaca” was a 2016 SIFF selection, and Kamen, a Sonoma local and vintner, has supported the festival for years.

This year Premiere Sponsor, Celebrity Cruises, had naming rights to the Celebrity Cruises at Vintage House screening venue, where they hosted their “A Taste of Film” activation during two screenings of “Cooking Up a Tribute”, a preview of a new program that has been rolled out on two Celebrity ships. Guests were treated to JCB bubbles upon arrival, wine and seven delicious courses inspired by the culinary journey as documented by the film, and couldn’t stop raving about how much they loved the concept and cuisine!

Our own sponsored film, “The Wave” made a huge splash among VIP guests, media partners, and festival-goers as well! Aptly described by our own CEO Raghu Shivaram and President Beth Schnitzer as “a film about the race against time,” the Norwegian feature was the perfect reminder of the dedication and efficiency it takes our agency and SIFF to bring together all the moving parts of the festival successfully.

We can’t wait to see what’s in store for us for the big 2-0 of SIFF (Mar. 29-Apr. 2, 2017)!

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NBA MVP Stephen Curry inducted into Madame Tussauds Hall Of Fame

By: Spritz  |  March 16, 2016  | 


Golden State Warriors point guard Stephen Curry was immortalized mid-March as a wax figure at Madame Tussauds San Francisco! This marks another accomplishment for the NBA star, after being propelled as one of the most well-known figures in the basketball world. We are so proud to have executed the deal on behalf of Madame Tussauds, managed the event, and coordinated directly with the Warriors and Stephen Curry’s reps.

As a supporter of the Golden State Warriors organization, the Spritz team hopes this is only one of their first successes for the 2015-2016 NBA season.

Read a sample of the coverage from Sports Illustrated, USA Today and ESPN.

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