Public relations is more than just sensational, attention-grabbing campaigns and flashy headlines. It is a critical part of brand communications that educates and tells consumers who and what a company stands for, connecting a company’s core values to its target audience. Good PR helps build a company by conveying the authenticity and honesty that allows consumers to place their trust in a product or service.
Just Add Spritz
We craft our client messaging from the ground up, creating traditional media materials such as press releases, press and media kits, and media alerts and advisories, while also monitoring press coverage and social media buzz. Our team works personally with each client to achieve the tone that feels true to our clients’ brand, tailoring campaigns for brand launches and maximum brand exposure. We coordinate interviews with influential reporters, journalists, and bloggers with customized unique pitches and effective product placement and sampling opportunities, securing coverage and impressions.
While digital marketing works in a virtual space, we still believe in putting faces to names. Activations, street campaigns, and event sponsorships bring our clients closer to their customers, and add a more personal touch to engagement. Spritz has close ties not only with the local San Francisco community, but also nationally and globally. We have nurtured key influencer relationships with media, nonprofits, and community organizations, and boast a wide network spanning the sports, business, hospitality, LGBT, and political sectors.