Social media / Creative Design
The J.P. Morgan Tournament of Champions is the world’s grandest squash championship and the only sports tournament to be held continually in New York City’s iconic and world-famous Grand Central Station. This sold out historic event is consistently ranked as one of players’ and fans’ favorite tournaments on the PSA World Series Tour.
Increase brand awareness and social media engagement for J.P. Morgan Tournament of Champions and build interest for the sport of squash as a whole in US market and younger audience. Build strategy to drive ticket sales and highlight the tournament, the players, the sponsors, and partners in the three months leading up to the event. On-site social media execution for the 10 day duration of the tournament covering players, matches, and tournament events.