As a marketer, it’s very easy to get caught up in the day-to-day projects you are involved with at your workplace. So when the news of the government shutdown reached you, did you give a second thought? Probably not. Well, it is time for us to take a step back and look at the big picture to see how the government shutdown can and already has affected the advertising and marketing industry.
One of the most direct and dangerous effect is the psychological mindset that consumers and businesses adopt in response to the news. If the government shutdown continues and the economy begins to fail, consumer confidence will eventually crumble, and ad spends are one of the first areas to cut. On the legislative level, tax reform could be under close examination by the government which could cause serious damage. In that scenario, as a marketer, you might want to reconsider the confidence you used to have in the flourishing holiday season normally brings the marketing and advertising industry. At Spritz, we will continue to look out for the best interest of our clients and hope for the best.Read More