Advertising Account Executive -- Digital / Streaming
Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about providing valuable information, resources, and strategies to help businesses succeed? If so, you might be a great fit for an Account Executive Sales role at Spectrum Reach.
The advertising sales arm of Charter Communications, Spectrum Reach offers best in class premium video solutions to business owners and advertising agencies nationwide.
NOTE: This territory will include BOTH Birmingham AND Tuscaloosa, AL media markets. You must be able to travel between both areas!
BE PART OF THE CONNECTION
Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. We power our solutions with data from our 32 million customers nationwide and have the technology, partnerships and the expertise to reach nearly the entire marketplace.
As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.
JOB DUTIES/RESPONSIBILITIES
· Achieve sales and strategic goals
· Cultivate and nurture connections with brands and marketing/advertising agencies
· Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
· Oversee sales forecasting and reporting for your Book of Business
· Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
· Deliver client results that earn repeat business
WHAT OUR ADVERTISING ACCOUNT EXECUTIVES ENJOY MOST
We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.
WHAT YOU’LL BRING TO SPECTRUM REACH
Required Qualifications
· Proven track record of exceeding revenue expectations
· 3+ years of sales with ideally 2+ years of progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
· Ability to use data in the development and sale of a media strategy
· Adept at presenting complex solutions in a simple, easy to understand manner
· Understanding of the media landscape and evolving dynamics of advertising within it
· Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
· Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
· Local and regional travel; valid driver’s license and safe driving record
Preferred Qualifications
· Accustomed to building processes to hold yourself accountable to goals; own your day
· Knowledge of Salesforce
· Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
· Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
· Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
SPECTRUM REACH CONNECTS YOU TO MORE
Job Perks: Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country, or close to home
Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company
Learning Culture: We invest in your learning and provide paid training and coaching to help you succeed
Supportive Teams: Be part of a strong community that gives you opportunities to network and grow and wants to see you succeed
Total Rewards: See all the ways we invest in you—at work and in life
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