Job Description

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo squeeZ, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to Purpose*Full Snacking, sustainability and responsible food for all. The company has headquarters for it's cheese business unit in Chicago and offices for GoGo squeeZ in New York City. Bel operates four US manufacturing plants in Little Chute, WI, and Brookings, SD, Nampa, ID, and Traverse City, MI.

Job Description Summary

The Marketing organization is responsible for developing the long-term strategy for the brand, building differentiated market positioning, developing superior brand mixes, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives. The Associate Brand Manager will report directly to the Brand Manager and assist in managing the brand and its sub-lines.

The Associate Brand Manager will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand’s business (including but not limited to Consumer Insights, New Products, Sales, Operations, and Finance).

Essential Duties and Responsibilities

• Marketing Planning and Execution: s upports the development and execution of brand strategies. Assists in creation and implementation of marketing campaigns including partnering with cross functional teams and agencies to execute in market.
• Business Management and Analysis: uses POS, consumer panel and shipment data, sales performance, and financial analysis to understand key business metrics; reports and makes recommendations to improve performance.
• Packaging : oversees execution of changes to base product and promotional packaging as needed
• Program Evaluation: measures marketing program effectiveness with an ROI lens and makes optimization recommendations.
• Commercialization Management : leads innovation and renovation commercialization and launches; includes leading the project through the stage gate process, ensuring a successful launch, and performing post-launch analysis.
• Project Management: manages project timelines, budgets, and deliverables to ensure campaigns are on track and objectives are met.
• Shopper Marketing: partners with commerce marketing and sales teams to brief, develop and execute shopper marketing programs during key drive periods.
• Digital Marketing (ecommerce) & Social: Partners with commerce marketing team and agency to optimize ecommerce communication strategy and execution. Optimizes brand social strategies and execution in partnership with brand and social teams.
• Sell Story Creation: uses data to tell a story to sell in brand innovation, renovation and activation across the organization and with our customers.
• Budget Management: manages brand budget. Works with finance to maintain accuracy of budget and expenditures to meet financial expectations; including PO and invoice processing as well as tracking and forecasting.

Qualifications and Competencies

• Minimum Bachelor’s Degree required with 2+ years of relevant marketing experience (CPG Preferred)
• MBA (marketing concentration a plus)

Specific Competencies Required

• Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
• Must be intellectually curious and creative thinker who is passionate about brand building.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Proven ability to manage multiple priorities in a fast-paced environment
• Demonstrate learning agility through on-the-job experience, formal and informal mentoring, and classroom training.
• Ability to communicate (both verbally and in writing) concisely and effectively within senior leaders, marketing teammates and cross-functional and agency partners.

Performance Expectations

• Quality, accuracy, timeliness, reliability, and ownership of work performed.
• Ability to gain the trust and respect of leadership, coworkers, vendors, and agency partners.
• Maintain the integrity of confidential business and product information.
• Develop good working relationships with other employees is essential to accomplish goals and objectives of the department.

Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards:

Base Salary: $95,000 - $105,000

Bonus Potential: 12%

401k, Medical, Dental, Vision from Day One, PTO days and more

Hybrid work schedule in Chicago

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

If you think that this job is for you, please click now on the button "Apply".

PI2ebddc17b0d9-30492-37698817

Job Tags

Similar Jobs