Digital Marketing Executive Job at 2Bros Services, California

dWtkUlFDZkdRYS8va0t0cmtvK3BDZlprOHc9PQ==
  • 2Bros Services
  • California

Job Description

Digital Marketing Job Requirements and Responsibilities:

  • Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
  • Designs builds and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans executes and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

  • Creating and maintaining client relationships
  • Selfmotivated yet customerfocused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

Education Experience and Licensing Requirements:

  • Bachelors or masters degree in marketing or a related field
  • Proven working experience in digital marketing particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends SEMRush etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML CSS and JavaScript development and constraints

Job Tags

Work experience placement,

Similar Jobs

Crown Equipment Corporation

Auto/Diesel Forklift Mechanic Job at Crown Equipment Corporation

Company Description: Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the worlds largest lift truck manufacturers, we are committed to providing the customer with the safest, most...

Headway

Licensed Professional Counselor Job at Headway

 ...clients you see through Headway, so that you can set the hours that work for you. Grow your caseload by providing marketing support and...  ...patients in-person or remotely via telehealth while working from home. We accept the following licenses on a state by state basis:... 

Zoomin Groomin Middlesex North

Mobile Dog Grooming Expert Job at Zoomin Groomin Middlesex North

 ...come first. - Cage-Free Model - Less stress for you and the pups!- Smart Scheduling Software - Minimize drive time, maximize grooming time. - Groomer's Choice Discount - Because you deserve a little extra. - Professional Development Assistance - Keep learning,... 

Compass Group, North America

JANITOR (FULL TIME) Job at Compass Group, North America

 ...Were TouchPoint Support Services and our mission is to serve up hospitality, for patients, their families and visitors at Ascension Health...  ...the U.S. But our work isnt just about cooking, serving, cleaning and transporting patients. We set the stage for healing with sparkling... 

Kneaders Bakery & Cafe

Kneaders Bakery & Cafe - Pastry Chef Job at Kneaders Bakery & Cafe

The Pastry chef will be responsible for overseeing daily operations of the pastry department and coaching staff on a wide variety of techniques and skills. Your skill in baking should be matched by your creativity to innovate and create new product offerings.