Job Description

Job Title & Employer

Digital Media Manager role at NYC Campaign Finance Board

Base pay

$80,000.00/yr - $90,000.00/yr

About the Campaign Finance Board

The New York City Campaign Finance Board manages New York Citys small donor democracy program and educates and engages voters via NYC Votes. The CFB aims to make New York Citys local democracy more open, transparent, and equitable and works with a mission-driven team focused on continuous improvement.

About the Department

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials engaging five million New Yorkers in thirteen languages through NYC Votes.

Job Description

The Public Affairs department seeks a Digital Media Manager to lead the strategy, planning, and execution of digital content across the agencys social and digital platforms. The Digital Media Manager will develop social content calendars, manage influencer campaigns, collaborate with internal teams and external vendors to deliver high-quality creative across formats, and analyze performance metrics to optimize campaigns and provide actionable insights to stakeholders. Reporting to the Content Strategist, this role will supervise a Social Media Manager. The role focuses on creating accessible, engaging digital content to empower New Yorkers to participate in the democratic process.

Responsibilities

• Lead strategy, planning, and execution of digital and social content for NYC Votes and CFB platforms, translating agency goals into social media and digital campaigns.
• Develop and maintain master and specialized social media calendars aligned with election cycles and strategic priorities.
• Manage influencer campaigns and partnerships, tracking performance metrics and ensuring alignment with messaging strategies and agency objectives.
• Supervise content creation across formats (video, graphics, copy), providing creative direction to internal teams and external vendors while ensuring brand voice and accessibility standards.
• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
• Maintain rapid-response workflows to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

Knowledge, Skills, Abilities & Other Behaviors (KSAOs)

Knowledge

• Digital Media Strategy: Understanding platform-specific best practices for Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other channels.
• Social Media Analytics & KPIs: Knowledge of engagement metrics and methods to evaluate content effectiveness.
• Content Planning & Editorial Practices: Knowledge of calendars and planning around elections and organizational goals.
• Audience Segmentation & Outreach: Ability to identify, segment, and grow digital audiences across diverse communities.
• Influencer & Partnership Management: Knowledge of identifying and overseeing influencer campaigns.
• Accessibility & Compliance Standards: Knowledge of WCAG, plain language, multilingual communication, and nonpartisan messaging.

Abilities

• Analytical Thinking
• Prioritization & Time Management
• Audience-Centric Approach
• Problem Solving
• Leadership & Supervision
• Communication

Skills

• Editorial Writing
• Digital Content Planning
• Performance Analysis
• Project & Workflow Management
• Content Development & Voice
• Collaboration & Cross-Functional Coordination
• Influencer Program Management
• Rapid Response
• Data Analysis & Reporting

Preferred Qualifications

• Bachelors degree in communications, journalism, marketing, public policy, or related field; advanced degree or equivalent experience a plus
• 24 years of experience in social media management or digital content strategy
• Experience developing content for diverse and multilingual audiences with accessibility and language access practices
• Familiarity with NYC government, civic engagement, or voter education is desirable
• Excellent communication and project management skills
• Proficiency in Spanish, Bangla, Chinese, or Korean is a plus

How to apply

All applicants must apply through NYC Government Jobs. Please search for the job ID, submit a resume and cover letter, and note that only applicants under consideration will be contacted.

Additional Information

The City of New York offers comprehensive benefits, a hybrid work schedule, career development opportunities, and equal opportunity employment. Reasonable accommodations are available upon request.

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