Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family.
PenFed is hiring a (Hybrid) Director, Digital Marketing at our Tysons, Virginia location. The primary purpose of this job is to lead the Digital Media discipline at PenFed driving PenFed membership and engagement while ensuring CPA is activated and measured vs goals across every paid and non-paid channel. This role will lead a team of media professionals that lead Search, Social, SEO, Display and Affiliate advertising strategies, while ensuring measurement of campaigns and their impacts are scaled and driving performance. This role will need to be exceptionally performance driven, ensuring conversions from all channels and campaigns are measured and optimized continuously to bottom funnel KPIs. This team is accountable for goals, tracking, and telling an overall cohesive story by channel performance. A deep understanding of testing and incrementality is needed to ensure only the most profitable campaigns are deployed and impact the overall CPA. This role will need to collaborate with other senior leaders across product, CBTO, brand, marketing, and data teams to ensure data is insightful and can maximize profitability across all channels. This leader needs to ensure recommendations are inline to promote revenue growth, brand awareness and member engagement, while also working with various agencies to drive performance.
ResponsibilitiesReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
Equivalent combination of education and experience is considered.
Supervisory Responsibility
This position will directly supervise employees.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*
Travel
The ability to travel to various worksites and be on-call may be required.
About UsEstablished in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.8 million members and over $36 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.
We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.
Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.
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