Job Description

Job Description

Job Description

Girl Scouts San Diego, an organization that builds girls of courage, confidence, and character who make the world a better place, is looking for a strategic, collaborative and visionary leader to fill its Director of Marketing and Communications position.

In this role, you will be responsible for leading and driving the brand presence, visibility, and engagement of the Girl Scouts mission across San Diego and Imperial Counties. Leading a marketing and communications team and working cross-collaboratively with internal and external teams and partners, the Director will ensure creation, execution and delivery of high-quality, comprehensive, mission and brand-aligned marketing campaigns and strategies that reflect and support organization advancement and growth.

In this role, you will be responsible for these Essential Responsibilities/Duties:

Marketing Strategy and Campaign Execution:

• Develop and manage a strategic marketing and communications plan to support organizational goals, seasonal priorities and key events to ensure our programs align with GSSD's vision, mission, values, and equity commitment.
• Along with the marketing and communication team, plans and executes internal and external marketing and sales campaigns, digital marketing strategies and communications, including the development of monthly newsletters, segmented campaigns, and automated messaging.
• Lead social media strategy, planning and execution across all platforms with strong focus on engagement, growth, e-commerce, philanthropy, and brand alignment.
• Provide leadership and oversight regarding key messaging, media strategy, scripts for events, and preparation of written materials.
• Liaise with Girl Scouts of the USA to leverage national branding initiatives for local use and brand consistency.
• Build and manage the annual marketing budget; monitor expenses and reconcile goals.

Brand, Digital and Print:

• Oversee website refinement, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
• Lead overall strategy and production of print materials, ensuring brand standards and messaging consistency across all materials and channels.

Advertising and Media:

• Develop and execute a comprehensive digital advertising strategy by managing budgets, analyzing performance, and adjusting content to ensure alignment with overall marketing goals and audience segmentation.
• Track and optimize ad performance to ensure strong ROI and strategic targeting.
• Develop and implement PR strategy initiatives to generate media coverage for campaigns, stories, and launches.
• Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.

• Bachelor's degree in marketing, communications or related field, or equivalent years of experience
• Minimum 7 years' marketing and communications experience including building, leading, inspiring and mentoring a creative team
• Experience with membership campaigns and volunteer-centered organizations (a plus)
• Strategic and action-oriented, with the ability to plan, set goals and objectives, and organize and complete projects within established parameters
• Exceptional storyteller with an ability to distill information, anecdotes and data about programs, partnerships and members into effective messages that convey the values and benefits of the organization
• Articulate and persuasive presenter who is able to engage, inspire, and energize a broad group of stakeholders
• In-depth knowledge and experience with social media platforms (including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), their users, and effective utilization of various platforms
• Demonstrated ability to monitor the organization's approaches, methods and productivity, analyze metrics and identify opportunities for increased effectiveness
• Ability to project credibility and confidence to strategic stakeholders and media
• Excellent judgment and ability to proactively solve problems, including negotiation and conflict resolution
• Knowledge of regional demographics and the variety of cultural perspectives and uniqueness Adept with Microsoft suite of products
• Experience developing and managing budgets
• Bilingual in Spanish (a plus)
• Valid drivers' license, proof of insurance, and access to reliable transportation. Daily and/or occasional travel may be required
• Belief in the mission and values of Girl Scouting; be willing to subscribe to the principles expressed in the Promise and Law and Girl Scouts San Diego mission, vision and values.

Girl Scouts San Diego is an equal opportunity employer and values diversity, equity, and inclusion.

This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.

Please submit a cover letter and resume with your application.

Hiring Salary range: $99,000 - $105,000/annually, DOE

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