Facebook and Google Ads Marketing Expert Job at Anytime Fitness FitBiz Management Inc., Richmond, VA

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  • Anytime Fitness FitBiz Management Inc.
  • Richmond, VA

Job Description

Job Description

Job Description

Benefits:

  • 401(k)
  • 401(k) matching
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Free uniforms
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Signing bonus
  • Training & development
  • Vision insurance
  • Wellness resources
We are a multi-unit, multi-brand franchisees with operations in multiple states, and currently expanding in to more markets across the country, with a strong growth trajectory.

We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.

Responsibilities:

  • Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
  • Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
  • Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
  • Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
  • Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
  • Collaborate with other team members to align ad campaigns with broader marketing strategies.
  • Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.
Requirements:

  • 3+ years of experience in marketing with a significant focus on digital advertising.
  • Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
  • Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
  • Strong copywriting and visual storytelling skills.
  • Excellent communication and project management abilities.
Desired Skills:

  • Experience with A/B testing and other testing metrics.
  • Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.

Job Tags

Contract work, Freelance, Relocation bonus,

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