Job Description

Locations : Boston | Atlanta

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Email Marketing Manager is a strategic and data-driven marketer responsible for driving awareness, engagement, and conversion through email marketing initiatives. This role plays a critical part in shaping the organization's email marketing strategy, supporting global programs, and ensuring that campaigns resonate with diverse audiences and target segments. The Email Marketing Manager will have the opportunity to manage and develop resources who may be dispersed globally.

What You'll Bring

• Strong knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing automation technology with a passion for driving impactful engagement.
• You understand email marketing strategies and have experience with conceptualizing and executing email marketing campaigns aligned to business objectives such as conversion or nurturing goals.
• Proficient in analytics tools (e.g., Tableau, Power BI, Adobe Analytics) and Excel. Strong data analysis skills to draw insight from data sets and trends, with an ability to efficiently deliver accurate metrics and insights in compelling formats and narratives.
• You can identify and frame complex email marketing challenges, leveraging structured problem-solving techniques and data analytics to drive insights and improve campaign effectiveness.
• You are skilled in email content strategy and have experience writing copy for digital-first formats. Able to adapt messaging to different audiences and objectives.
• You have strong leadership and stakeholder management skills coupled with excellent verbal and written communication, enabling you to effectively interact with and influence all levels of the organization, including both senior stakeholders and direct reports in a global, and at times, high pressure, complex, and virtual environment.
• You have exceptional attention to detail and excellent project management and organization skills, with a high degree of flexibility, reliability, and an ability to work under pressure that aids in effectively handling multiple priorities.
• You can perform successfully and in a positive and friendly manner in a fast-paced, intellectually intense, service-oriented environment. You are open to new ideas and diverse perspectives.
• You have a “whatever it takes” team player and collaborative attitude, with a demonstrated ability to manage, develop and motivate teams, and self-manage to the highest quality standards.
• You have sound business judgment and seek to resolve issues proactively. You are resourceful when faced with challenges.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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