Job Description

Job Description

Job Description

Location: Saginaw, Michigan

Compensation: $52,000 annually ($1,000 weekly)

Bonus: Monthly performance bonuses based on lead generation and sales goals; eligible for company profit sharing

Benefits: Health insurance, Simple IRA, paid time off, and inclusion in the Herbert Roofing Profit Sharing Plan

Job Overview:

Herbert Roofing is seeking an energetic and strategic Marketing Manager to drive brand visibility, lead generation, and community engagement. This role is key to achieving company revenue and growth goals by developing and executing marketing campaigns, managing the company’s online reputation, and overseeing local marketing events.

The ideal candidate thrives on creativity and data, brings energy to every interaction, and aligns with Herbert Roofing’s strong values of honesty, teamwork, and accountability.

Company Values:

Herbert Roofing’s success is built on a foundation of core values that guide our culture and decision-making:

• Honest: High integrity, genuine, and transparent with customers and team members
• Ethical: Do what’s right—even when no one is watching; be accountable and upfront
• Respectful: Treat others with professionalism and compassion; live “The Golden Rule”
• Bold: Be a trendsetter; think outside the box; continually improve
• Energetic: Bring positive energy and enthusiasm to everything you do
• Relational: Lead from the heart; build strong, accountable relationships
• Teamwork: Put the company first, work collaboratively, and maintain a drama-free, fun, and supportive environment

Key Deliverables & Accountabilities

Deliverable 1 – Lead Generation

• Develop and execute marketing campaigns that drive qualified leads
• Track and report performance metrics to guide future strategy
• Analyze data weekly to adjust efforts and meet monthly lead goals

Deliverable 2 – Online Reputation

• Create engaging content for social media platforms including Facebook, Instagram, LinkedIn, and YouTube
• Manage online reviews and reputation on Google Reviews, Yelp, and BBB
• Ensure brand consistency in messaging, design, and tone across all channels

Deliverable 3 – Face-to-Face Marketing

• Plan and manage local marketing events such as home shows, fairs, and festivals
• Network through local Chambers of Commerce and business groups to increase brand visibility
• Oversee event logistics, budgets, and staff scheduling
• Track KPIs for all events and evaluate effectiveness to refine future campaigns

Reporting Structure:

• Reports directly to Ann Wenglikowski, Sales & Marketing Director
• Attends weekly Level 10 meetings with preparation completed in advance
• Maintains accurate and up-to-date administrative and marketing records

Compensation Structure:

• Hours of Work: Standard hours are 9 AM – 5 PM, Monday through Friday, with evenings and weekends as needed for event marketing. Minimum of 40 hours per week. Flex time available with approval. Marketing Managers are not eligible for overtime pay.
  
• Base Salary: $1,000 weekly ($52,000 annually)
  
• Bonuses: Monthly performance bonuses are based on meeting or exceeding lead generation goals.
  • Goals and bonus amounts are reviewed monthly and communicated by the first of each month
  • If the lead goal is not met but the sales goal is achieved, a proportional bonus will be paid
  • If neither the lead nor sales goal is met, no bonus will be paid
  • Bonuses are paid on the second paycheck of the following month
    
• Profit Sharing: All Marketing Managers are eligible for the Herbert Roofing Profit Sharing Plan

General Expectations:

Travel Allowance:

• Company vehicles are available during business hours, and Herbert Roofing covers fuel costs
• When a company vehicle is unavailable, use of a personal vehicle requires prior approval from the Sales & Marketing Director
• Personal mileage is reimbursed at $0.67 per mile using the approved Mileage Expense Form, submitted by the 5th of the following month

Equipment & Tools:

• Must maintain a valid driver’s license, insured personal vehicle, and availability during work hours
• Company tools and electronics must be kept clean, organized, and in safe working condition
• All company credit cards (Visa/MasterCard) must be used responsibly and per company policy

Attendance & Meetings:

• Attendance at all team meetings, training sessions, and quarterly “State of the Company” meetings is mandatory

Alternate Titles:

• Marketing Coordinator
• Marketing & Events Manager
• Community Marketing Manager
• Brand Engagement Manager
• Field Marketing Manager

Keywords: Marketing Manager, Roofing Marketing, Construction Marketing, Brand Management, Social Media, Lead Generation, Event Marketing, Community Engagement, Online Reputation, Saginaw Jobs, Herbert Roofing Careers, Michigan Marketing Jobs

We are proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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