Job Description

Job Description

Job Description

Position Description: United Apartment Group is looking for a Marketing Manager with 5 years of marketing and sales experience. They will be responsible for the development and maintenance of overall advertising and marketing strategies across the company.
Summary
The primary objective of this role is to develop, plan, and implement marketing programs for United Apartment Group and its communities. Acting as an advisor to Property Managers, Regional Managers, and corporate and on-site staff, the Marketing Manager directly impacts the brand and reputation of UAG throughout the company and the industry. Candidate must be proficient in internet marketing and should demonstrate professional conduct, appearance, communication, positivity, ethical decision-making, critical thinking, and problem-solving skills.
Duties & Responsibilities
Implement and monitor marketing reports and make necessary changes to marketing strategy to ensure optimum results.
Identify the most cost-effective method of achieving marketing objectives.
Establish and oversee marketing plan strategy, annual marketing budget and adhere to the same.
Assist and train on-site staff in marketing the apartment communities, determining leasing problems, and offering solutions to vacancies.
Negotiate prudent financial arrangements with selected advertising partners.
Maintain relations with the center of influences in the media community that have been identified.
Visit United Apartment Group managed properties and shop competitive properties to analyze the marketability of unit rental rates, floor plans, signage, and advertising, dcor (office, clubhouse and model), and curb appeal.
Oversee and manage property social accounts, including social networking, multimedia sharing, and blog initiatives
Represent United Apartment Group with selected professional/civic organizations. (Apartment Associations, State Development Authority, Chamber of Commerce)
Responsible for all marketing assets on property transitions in and out
Coordinate all collateral materials and property signage for sites and United Apartment Group.
Coordinate and analyze the weekly occupancy reports to anticipate and combat downward occupancy trends.
Have knowledge of leasing positions and fill in if needed.
Maintain responsibility for ongoing training, education, and success of leasing consultants sales presentations by reviewing individual shopping reports, closing percentages, and counseling when necessary.
Establish and conduct new employee orientation.
Maintain strict confidentiality of United Apartment Group and resident matters.
Responsible for review and revisions to corporate and site websites.
Responsible for overseeing all marketing integrations, set-up, and maintenance.
This job description in no way states or implies that these are the only duties to be performed by this employee. You may be requested to follow other instructions and be prepared to perform other duties requested by your supervisor.
Qualifications
Requires skill, knowledge, and mental development equivalent to a four-year college degree with an emphasis on marketing.
Experience
Must have a minimum of 3 to 5 years of experience in a management or marketing position of multi-family units.
Must have experience preparing news releases and dealing with the media.
Must have current working knowledge of all Federal, State, and Local laws pertaining to the marketing of multi-family housing.
Skills
Requires oral and written communication skills to the degree of being able to acquire information, explain United Apartment Group policies and procedures and convey information in a manner that is readily understood.
Requires the ability to speak in public and present training workshops.
Requires reading skills to the extent of good comprehension.
Requires math skills to determine the best pricing of marketing and advertising mediums.
Requires customer service skills in order to promote United Apartment Group, resolve problems and lease apartments if necessary.
Requires ability to drive from one property to another.
Requires time management skills in order to use time effectively.
Must have the ability to work unsupervised and must be self-motivated.
The ideal candidate should demonstrate the following:
Independently motivated
Strategic thinker
Customer/Resident focused
Upbeat and reliable personality
Physical Requirements
Vision: Must be sufficient to read reports, instructions, correspondence, and any other written material pertinent to your job.
Hearing: Must be sufficient to understand a conversation at a normal volume, both in person and by telephone.
Speech: Must be coherent to promote and market ABC Company.
Physical Mobility: Must be sufficient to move about in office and properties including climbing stairs and to drive an automobile.
Manual Dexterity: Must be sufficient to operate office machines.
Stress: Must be able to handle stress and meet deadlines.
Legal
Bondable
Valid State Driver's License
Benefits
Medical, Dental, 401K
Paid Time Off accrual begins first day of employment
Tuition Reimbursement
Employee Referral Program
Life Insurance

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