Job Description

Overview:

As the Marketing Programs Specialist you will get to manage and execute integrated marketing programs aimed at driving customer engagement, lead generation, and brand awareness. The ideal candidate will have experience coordinating campaigns across multiple channels, working cross-functionally with Marketing, Business Development, and our internal clients, and leveraging data insights to optimize marketing efforts.

You will collaborate with internal stakeholders to understand their objectives, then develop and execute tailored marketing campaigns to support key initiatives like product launches, sales enablement, and customer engagement. In addition, you will manage cross-functional projects, ensure alignment of marketing strategies with business goals, and provide data-driven insights to optimize performance. Your role will be integral in ensuring the marketing team delivers impactful solutions that meet the needs of the business.

• Develop, execute, and manage integrated marketing programs across channels (email, web, social media, paid media, events) to support business goals and customer engagement.

• Collaborate with internal and external stakeholders to create marketing assets, such as blog posts, whitepapers, infographics, and other content that aligns with program objectives.

• Act as the point of contact for all marketing program initiatives, ensuring timelines are met, budgets are adhered to, and objectives are achieved.

• Design and manage lead generation programs, such as webinars, email campaigns, and content syndication, to nurture leads through the marketing funnel.

• Work with internal client and content teams to align program objectives with overall business goals and ensure consistent messaging across all channels within the prospect to client journey.

• Monitor, track, and report on key metrics to measure the effectiveness of marketing programs and campaigns. Use insights to make data-driven decisions for optimization and future strategies.

• Conduct market research and competitive analysis to identify new opportunities for marketing programs and improve overall strategy, and support service launch process for bringing new services to market.

• Some experience executing virtual and in-person events, including trade shows, webinars, and conferences, working closely with event management teams.

• A bachelor's degree in Marketing, Business, Communications, or related field.
• 2-4 years of experience in marketing, marketing program management, or a similar role.

• Strong understanding of digital marketing strategies, including email marketing, social media, content marketing, and paid media. Basic understanding of the events process.

• Proven understanding of marketing automation tools and the leads process.

• Excellent project management and organizational skills with the ability to handle multiple tasks and deadlines.

• Experience creating marketing plans.

• Strong written and verbal communication skills, with experience creating and editing marketing materials.

• Analytical mindset with experience measuring and reporting on program success.

• Ability to work collaboratively in a team environment and interact effectively with cross-functional teams.

• Experience in B2B professional services marketing is a plus.

The base salary range targeted for this role is $75,000 - $85,000. This salary range represents BerryDunns good faith and reasonable estimate of the range of possible compensation at the time of posting. If an applicant possesses experience, education, or other qualifications in excess of the minimum requirements for this posting, that applicant is encouraged to apply and a final salary range may then be based on those additional qualifications; compensation decisions are dependent on the facts and circumstances of each case. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, years of experience, depth of experience, seniority, merit, education, training, amount of travel, and other relevant business considerations.

Our people are what make BerryDunn special, and in return we strive to support our employees and help them thrive. Eligible employees have access to benefits that go beyond whats expected to support their physical, mental, career, social, and financial well-being. Visit our website for a complete list of benefits and a look into our culture: Experience BerryDunn.

About BerryDunn

BerryDunn is a leading national professional services firm providing assurance, tax, and consulting services to businesses, nonprofits, and government agencies throughout the US and its territories. Since 1974, we have been a client-centered, people-first firm with a mission to empower the meaningful growth of our people, clients, and communities. Led by CEO Sarah Belliveau, the firm has been recognized for its efforts in creating a diverse and inclusive workplace culture, and for its focus on learning, development, and well-being. Learn more at berrydunn.com.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, or perform essential job functions. Please contact careers@berrydunn.com to request an accommodation.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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