Job Description

This is an on-site job located in Norman, Oklahoma.

Job Overview

VisitNorman is looking for a creative and resourceful Marketing Specialist to join our collaborative team. In this full-time role, you’ll contribute to meaningful marketing initiatives that highlight Norman as a premier destination, from crafting engaging digital content to supporting events and promotional efforts.

As a key team member, you’ll work closely with the Director of Marketing & Communications to support a wide range of projects, including social media, email campaigns, sales collateral, press releases, and community outreach. Each day brings fresh opportunities to learn, grow, and make a tangible impact on Norman’s vibrant community.

If you’re ready to embrace a role that offers variety, creativity, and collaboration, we’d love to hear from you!

Key Responsibilities

Content Development & Digital Marketing:

• Develop, schedule, and manage engaging content across VisitNorman's social media platforms to enhance brand presence and audience engagement.
• Maintain and update blog posts, email newsletters, and website copy to ensure information is current and compelling.
• Collaborate with the Digital Media Coordinator to integrate photos, videos, and other multimedia elements into marketing materials.

Campaigns & Storytelling:

• Support the planning and implementation of marketing campaigns that align with VisitNorman's overall strategies and objectives.
• Draft press releases and assist with media outreach to promote Norman’s attractions and events.
• Contribute to creative brainstorming sessions to generate innovative ideas for reaching new audiences.

Insights & Innovation:

• Monitor and analyze performance metrics across channels, including social media, email, and website traffic.
• Utilize insights to optimize content and refine marketing strategies.
• Stay informed about emerging tools, trends, and best practices to keep strategies fresh and effective.

Community & Stakeholder Engagement:

• Build and maintain relationships with community partners, stakeholders, and local businesses to foster collaborative marketing efforts.
• Support joint marketing initiatives and help coordinate community events that showcase Norman's unique offerings.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 1–4 years of experience in marketing, digital content creation, or communications, preferably within a full-time, internship, or related professional role in the tourism or hospitality industry.
• Strong writing and editing skills with the ability to adapt tone and style for various platforms.
• Enthusiastic about learning and growing in areas like SEO, social media, and digital marketing best practices.
• Organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Collaborative team player with a creative mindset and willingness to bring new ideas to the table.

Preferred Skills

• Curiosity and an interest in exploring innovative approaches to marketing challenges.
• Familiarity with design tools such as Adobe Creative Suite or Canva is a significant plus.
• Understanding of social media advertising (e.g., Facebook Ads, Instagram Ads) and how to execute paid campaigns.
• Familiarity with analytics tools like Google Analytics or social media insights to measure campaign success.
• Interest in or experience with event promotion or community engagement projects.

Salary

$42,000 - $52,000, commensurate with experience.

Benefits

• Flexible Work Schedule: Enjoy a 9/80 schedule, giving you every other Friday off to recharge and support work-life balance.
• Paid Time Off: A comprehensive PTO policy that covers vacation, personal, and sick days, giving you the flexibility to rest, recharge, and take care of personal needs.
• Comprehensive Health Coverage: Health, vision, and dental insurance options to ensure you and your family are well-supported.
• Retirement Savings: A comprehensive 401(k) plan designed to support your long-term financial security.
• Meaningful Impact: Play a key role in promoting Norman’s unique character and attractions, contributing to its growth as a vibrant community and premier destination in Oklahoma.
• Supportive Culture: Work with a small, close-knit team that values creativity, collaboration, and innovation, empowering you to bring your best self to work every day.

How to Apply

• To be considered, please send your resume along with a portfolio or work samples that demonstrate relevant experience to madison@visitnorman.com. Applications submitted without relevant work examples may not be reviewed.

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