Location: Hybrid in Kansas City, MO, Charlotte, NC, Columbia, SC or Charlottesville, VA
Job Summary
The Campaign and Go-to-Market (GTM) Marketing Specialist will have a well-rounded portfolio of skills, including creating innovative marketing campaigns for products and sales-focused initiatives, procuring prospect and customer lists utilizing the current MarTech stack, working with internal sales and product teams for GTM strategy, and collaborating with the brand manager to develop creatives. This role requires the ability to function at a high level under tight deadlines, be both tactical and strategic, and take a campaign from conceptualization to successful implementation. The Specialist will work with a growing marketing team and outside vendors to drive sales and brand awareness across both national and local market footprints. This individual is collaborative by nature, driven by analytics, and a thought leader that thrives in a fast-paced environment.
Duties & Responsibilities
Campaign Development (40%)
Sales Enablement: Campaign Performance and Training (20%)
Reporting: Campaign and Channel Effectiveness (20%)
Market Analysis (20%)
Qualifications
Key Competencies
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