Job Title: Media Buyer (Facebook & Instagram Ad Specialist)
Working Hours: 8am-5pm EST
Salary Range: $1,300 - $1,800 (up to $2,000 for candidates who meet all requirements and possess extensive experience. The final salary will be determined based on the candidate's qualifications and experience, at the client's discretion).

Overview:
Our client is seeking a talented and experienced Media Buyer to join their remote team. In this role, you will manage Facebook and Instagram ad campaigns for clients, working closely with the creative team to develop innovative ad strategies. You will be responsible for launching, optimizing, and scaling campaigns to deliver the best possible results. We’re looking for someone who is a team player, results-driven, and passionate about Meta ad platforms. If you have a strong understanding of Facebook Ads Manager and can deliver effective ad campaigns, we’d love to hear from you!

Key Responsibilities:

• Manage end-to-end Facebook and Instagram ad campaigns, including strategy, implementation, and performance tracking.
• Collaborate with the Ad Creative Specialist to generate new ad ideas and optimize creatives.
• Conduct audience research and segmentation to maximize ad effectiveness.
• Launch, monitor, and scale campaigns to achieve client KPIs.
• Perform daily performance analysis and adjustments to optimize campaigns.
• Provide daily reports on campaign performance and attend weekly check-in meetings.
• Stay updated on the latest trends and best practices in digital advertising.

Requirements:

• Minimum of 3 years of proven experience as a Media Buyer managing Facebook and Instagram ad campaigns.
• Proficient in Meta (Facebook) Ads Manager and related tools.
• Ability to analyze campaign data and make informed optimization decisions.
• Strong communication skills and ability to work in a remote team environment.
• Must be detail-oriented and able to manage multiple campaigns and clients simultaneously.
• Team player with a willingness to collaborate and provide input on creative strategies.

Preferred Qualifications:

• Previous experience working with a creative team.
• Understanding of ad funnels and direct response marketing.
• Experience with reporting tools and analyzing performance metrics.
• ​​​​
• Experience making ad creative in Canva and writing copy/captions for ads is a plus