Job Description
Job Description
Job Description
About Our Culture/Core Values:
At Rowley we are a small, but mighty team with a can-do big or small, do it all attitude when it comes to our customers, tenants and properties. They are the reason we exist. We thrive in a continuous advancement mindset where change is embraced, theres a thirst for knowledge, and were problem solvers and solution finders. We aspire to be something bigger than ourselves and take protecting, managing and improving our properties seriously. It is the greatest gift we can give to present and future generations. Most importantly, our character genuinely comes from the heart, and we are honestly authentic.
Position Overview: We are seeking a dynamic and creative Marketing Generalist to join our team. In this role, you will play a key part in enhancing our brand, engaging our tenants, and promoting our properties through innovative marketing strategies. If youre passionate about making a difference and thrive in a fast-paced environment, we want to hear from you! This position is part-time, flexible (office hours: Monday thru Friday 8am-5pm).
General Duties/Responsibilities: - Provide top-notch customer service to both internal and external customers, treating everyone with respect and courtesy.
- Embrace key performance values: professionalism, adaptability, effective communication, efficiency, and reliability.
- Take pride in your work, maintaining a positive and flexible attitude, while being open to constructive criticism.
- Adapt to changing work situations and accommodate different working styles and cultures.
Strategic Planning: - Plan and implement strategies to gain a competitive edge for Rowley Properties and its commercial and residential offerings.
- Set goals and objectives for customer engagement and sales through appropriate marketing channels.
- Develop an annual work plan and budget, coordinating efforts with the marketing team, leadership, and property managers.
Marketing Activities: - Assist in outbound and inbound marketing, utilizing expertise in event planning, advertising, optimization, and content development.
- Organize materials, promote, and market vacant spaces using third-party vendors (e.g., CoStar, Rent.com), Craigslist, and other channels.
- Provide support and guidance to property managers on advertising and leasing efforts.
Brand Management: - Ensure brand consistency and integration across all company efforts.
- Incorporate the companys charitable giving and cause marketing initiatives.
- Manage the creation of graphics and illustrative copy, collaborating with creative teams for branding and promotional materials.
- Create and update flyers, coordinating with design firms as necessary.
- Work with leadership on public relations and community affairs as needed.
Channel Discovery: - Identify effective marketing and promotional channels, including media platforms, to relay product messages.
- Manage company reviews and solicit feedback, bringing any issues or opportunities to managements attention.
Content Management: - Develop and manage content for marketing collateral and company websites (Rowley Properties, Wildwood Apartment Homes, and Rowley Storage).
- Write engaging blog posts and informative newsletters that highlight company news, product features, and industry trends.
- Coordinate photos, images, and 3D videos for use in marketing efforts.
- Support customer service and external-facing content creation as needed.
Campaign Planning and Execution: - Create, plan, and execute engaging campaigns across various channels, including email and social media.
- Actively manage social media accounts to enhance brand visibility and engagement.
Performance Evaluation: - Investigate and analyze marketing campaign performance using key performance metrics.
- Monitor and analyze marketing data to optimize future campaigns, presenting recommendations to management.
- Perform other duties as assigned.
Required Skills/Abilities: - Proven experience in a marketing role, preferably in real estate or property management.
- Strong analytical skills and the ability to think critically about marketing strategies and performance.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and analytics platforms, helpful but not required.
- Creative mindset with the ability to generate innovative marketing ideas.
- Must be able to work well in a fast paced, team environment.
- Must be a self-starter and able to work well under pressure and prioritize accordingly.
- Must be able to pass drug test, drivers record check, credit check, reference check, and criminal record check.
Qualifications: - Bachelors degree in Marketing, Communications, or a related field.
- 2-3 years of experience in marketing or a similar role.
- Strong written and verbal communication skills.
- Proficiency in social media platforms, content management systems, and digital marketing tools.
- Ability to work collaboratively in a team-oriented environment.
- A proactive and adaptable mindset, with a passion for problem-solving.
Additional Information :
Our employment process requires an in-depth background check, drug test, reference and criminal record check.
To learn more about Rowley Properties, Inc., please visit
Job Tags
Flexible hours, Monday to Friday,