JOB SUMMARY:
Under the direction of the Director of Marketing, the Digital Growth Specialist will be responsible for enhancing the company’s digital presence, driving organic lead generation, and managing key marketing tools and systems. This position will play a vital role in improving search engine optimization (SEO), website performance, and online visibility to support business growth. The ideal candidate has a strong analytical mindset, technical SEO expertise, and a passion for digital marketing.
ESSENTIAL FUNCTIONS:
1. Develop and execute keyword strategies, including optimizing page titles, meta descriptions, and listing categories. Utilize SEO tools such as Google Trends, Screaming Frog, and Google Search Console for insights and strategy development. Monitor and forecast organic lead generation performance and provide data-driven recommendations.
2. Identify and resolve technical SEO issues impacting website rankings and visibility. Oversee blog content strategies to drive brand awareness and increase organic traffic. Ensure local listing accuracy and consistency across digital partners and third-party platforms.
3. Analyze user behavior and website performance to optimize user journeys and engagement. Implement CRO strategies to maximize website conversion rates and lead generation. Conduct regular website audits to ensure technical health and optimal performance.
4. Lead the integration process for newly acquired locations to maintain SEO and website effectiveness. Leverages SEO tools like SimilarWeb, AhRefs or BrightEdge to monitor and make adjustments to local SEO via Google Business Profiles.
5. Monitor analytics and performance metrics, providing actionable insights for continuous improvement. Collaborate with cross-functional teams to align digital marketing efforts with business goals.
Knowledge, Skills, and Abilities:
· Strong knowledge of SEO best practices, keyword research, and content optimization.
· Proficiency in Google Analytics, WordPress, Google Search Console, and other digital marketing tools.
· Experience with technical SEO, including site audits, indexing, and page performance improvements.
· Analytical mindset with the ability to interpret data and make strategic recommendations. · Detail-oriented, organized, and excellent problem-solving skills.
· Strong communication skills with the ability to collaborate across teams.
· Requires the ability to read, write and speak effectively in English.
Education or equivalency:
· Requires a bachelor’s degree in Marketing, Business, or related field; or an equivalent combination of training and progressively responsible experience that will result in the required specialized knowledge and abilities to perform the assigned work.
Experience:
· Must have minimum of five (5) years of progressively responsible marketing or creative experience that demon
Position Overview: This is a remote, contract-based position offering the flexibility to work from home while making a meaningful... ...ensuring continuity of care. Work closely with a dedicated team of healthcare professionals, ensuring holistic and comprehensive patient care...
Find your next job here! Will train the right candidate! Average salaries from $18 - $36/Hr, full time and part time shifts available now! Hiring for: Dock Worker MyJobsCorner
...\n Description\n \n \n The Nursing Assistant II (NA II) is an entry-level position specifically designed for current nursing students aiming to enrich their preparation for a nursing career. Under the guidance of an experienced nurse, you will acquire valuable hands...
...Three levels of support: clinical support from anexperienced Speech-Language Pathologist on our team, school personnel team support, contracting... ...state license (from IDFPR) and ISBE PEL with SL Endorsement.SLP-CFs will be considered. Join our fabulous PediaStaff...
...Job Description Job Description Middle School Teaching Assistant , Brooklyn, New York In-Person Work Required This is a non-exempt... ...and talented team that reflects the backgrounds and experiences of our students and creates an inclusive environment for all...