The Social Media & Digital Community Manager leads the College's social media marketing and digital community building efforts. They must be a creative and strategic thinker who can identify, develop, and leverage new opportunities in the constantly evolving realm of social media. Working with colleagues, this person will play a critical role in content development and distribution. This position requires some evening and weekend hours.
This is an exempt position with a pay range of $60,000 - $75,000.
Responsibilities
* Leads, maintains and enhances a social media and digital marketing strategy with short- and long-term objectives
* Manages a day-to-day social media content calendar that delivers the College's key messages and encourages dialogue across various social media platforms (e.g., Facebook, X, LinkedIn, YouTube, Instagram, TikTok, etc.)
* Leads efforts to build online communities, engage Hamilton's audiences, and coordinate targeted digital outreach to achieve institutional goals
* Researches standards, best practices, trends, and breakthroughs in social media, communicating results and recommendations to Communications & Marketing colleagues
* Uses current social media trends and best practices to determine which channels are most effective for reaching target audiences
* Guides and educates campus constituents (academic departments, athletics, student life, admission, etc.) on social media guidelines and best practices for representing Hamilton College
* Monitors the effectiveness of Hamilton's social media strategy, devises benchmarks, and makes recommendations for how the team can develop collateral that will engage the target audience(s) across various platforms
* Coordinates organic and paid social media, search and display marketing campaigns
* Research, track, and analyze audience behaviors and trends and implement research into social and digital campaigns
* Develop and monitor campaign budgets
* Prepare reports with analytics on the overall performance of various campaigns
* Devises strategies that use social media tools to reach media outlets and key higher education leaders and reporters in collaboration with the Senior Director of Media Relations
* Assists with managing a social media content producer and a team of students responsible for photography and some video production
* Researches digital engagement characteristics, habits, and trends by prospective students, parents, and alumni
* Makes a reasonable effort to become involved in the Hamilton community
* Attends professional development activities as made available
* Other duties as assigned
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