Job Description

Join to apply for the SVP, Chief Marketing Officer role at Lindblad Expeditions .

Base pay range

$240,000.00/yr - $270,000.00/yr

Opening from Marketing - Seattle, WA

Who We Are

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the worlds most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the Exhilaration of Discovery.

Role Overview

The SVP, Chief Marketing Officer will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. As a key member of the executive team, the CMO will shape the companys brand identity, oversee integrated marketing campaigns, and ensure alignment with the companys mission and business objectives.

Key Responsibilities

• Develop and lead a comprehensive, multichannel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning
• Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics
• Translate the companys mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments
• Champion the customer journeyusing data, feedback, and research to optimize experience and deepen brand loyalty
• Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships
• Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics
• Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results
• Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness
• Build, lead, and inspire a highperforming, crossfunctional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning
• Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility
• Develop and lead a proactive PR strategy, media presence, and executive visibility
• Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems
• Collaborate with Revenue Management and Sales to develop longterm marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences
• Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, longterm planning, regular performance reviews, and shared insights
• Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals

Qualifications: Required

• 15+ years of progressive marketing leadership experience, with at least 5 years in a senior role
• Track record of success in industries such as travel, hospitality, luxury goods, lifestyle brands, or similar experiencedriven sectors
• Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics
• Strong strategic and analytical mindset with the ability to interpret complex data and translate insights into action
• Exceptional leadership, communication, and crossfunctional collaboration skills
• Experience managing internal creative teams and external agencies across global or multiregional campaigns
• Passion for adventure travel, sustainability, experiential storytelling, and connecting with purposedriven audiences

Qualifications: Preferred

• Experience in cruise, luxury tourism, or adventure travel markets
• Global marketing experience, with knowledge of culturally diverse markets and international consumer behavior
• Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems

DISCLAIMER STATEMENT

This job description is intended only to describe the general nature and level of work being performed by an employee in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required or persons so classified or assigned.

Base pay plus bonus and equity eligible.

Seniority level

Not Applicable

Employment type

Fulltime

Job function

Marketing and Sales

Industries

Travel Arrangements

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