{"id":1615,"date":"2017-08-01T21:15:31","date_gmt":"2017-08-01T21:15:31","guid":{"rendered":"https:\/\/spritzsf.com\/?p=1615"},"modified":"2022-09-30T10:10:34","modified_gmt":"2022-09-30T10:10:34","slug":"four-ways-to-create-more-clickworthy-ads","status":"publish","type":"post","link":"https:\/\/spritzsf.com\/spritzbits\/four-ways-to-create-more-clickworthy-ads\/","title":{"rendered":"Four Ways to Create More Clickworthy Ads"},"content":{"rendered":"

In this digital day and age, it\u2019s nearly impossible to open up any webpage without seeing a banner ad. Simply put, they are ads, typically rectangular, on a web page. With such a proliferation of web advertisements<\/a><\/span> nowadays, it is especially important to keep these 4 simple, yet effective design<\/a><\/span> practices in mind to create click-worthy ads.<\/p>\n

1) Keep The Copy Simple<\/b><\/p>\n

Be honest, how much attention do you really give to an ad while you\u2019re scrolling through Facebook or any web page? Users typically spend only about 1 to 2 seconds on an ad, so the key is to keep your copy short, catchy, and most importantly, offer something of value to the user. It is best to keep the copy between 2 to 10 words max. Fun fact: human brains can only process about 5 words per second, so get to the point quick and get the click!<\/p>\n

2) A Compelling Call To Action (CTA) <\/b><\/p>\n

Messaging and visibility are key to an effective call to action. With limited spacing comes great responsibility in choosing the right words to use. A compelling call to action conveys a sense of urgency and addresses two important questions: what you want the user to do and why they should do it. Another equally important aspect is visibility – you want your CTA to stand out and you only have 2 seconds to do it! The easiest way is to present your CTA as a button. Even though the whole ad is clickable, users will instinctually want to click on a button. Lastly, avoid surrounding imagery or elements that will compete with your call to action button. Ensure your CTA is identifiable from the background and the other elements are not distracting the user from clicking.<\/p>\n

3) Simple Animations <\/b><\/p>\n

This tip really needs be executed with finesse. GIF animations are a great way to catch the users’ attention because human instinct is to look at what\u2019s moving. As we just discussed, any in-ad animation should further promote the user to click your CTA and not become a competing or distracting element. A clever way to do both is to create an animated call to action button. The animation should have just enough movement to compel the user to click, but not so aggressive that it is off-putting. Trying to do too much on an ad renders it ineffective, and you run the risk of looking like \u2018click-bait\u2019 and damaging the reputation of your brand.<\/p>\n

4) Size(s) Matter <\/b><\/p>\n

Banner ads come in a variety of sizes, but a select few perform better than others for a few reasons. Firstly, wider horizontal banners outperform tall banners because people like to read from left to right and tall banners often mean the text needs to be stacked. Secondly, more ad space is available for particular sizes. Lastly, most people are glued to their phones more than ever, so designing a mobile banner ad increases your chances of an impression and a click through!<\/p>\n

Here are the top performing ad sizes according to Google AdSense themselves:<\/p>\n

\u2022 728 x 90 (horizontal leaderboard banner)
\n\u2022 300 x 250 (medium rectangle)
\n\u2022 336 x 280 (large rectangle)
\n\u2022 300 x 600 (half page)
\n\u2022 320 x 100 (large mobile banner)<\/p>\n","protected":false},"excerpt":{"rendered":"

In this digital day and age, it\u2019s nearly impossible to open up any webpage without seeing a banner ad. Simply put, they are ads, typically rectangular, on a web page. 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