{"id":1712,"date":"2017-12-04T19:18:21","date_gmt":"2017-12-04T19:18:21","guid":{"rendered":"https:\/\/spritzsf.com\/?p=1712"},"modified":"2022-09-30T10:03:32","modified_gmt":"2022-09-30T10:03:32","slug":"marketing-for-holidays","status":"publish","type":"post","link":"https:\/\/spritzsf.com\/spritzbits\/marketing-for-holidays\/","title":{"rendered":"Marketing for Holidays"},"content":{"rendered":"

The last quarter of the calendar year is a hectic, yet very profitable time for businesses. Marketing efforts<\/a><\/span> are amplified to align with the holiday season. And while this is a very exciting time, it can also be difficult to create a campaign that cuts through the noise. Here\u2019s a quick guide for beginning marketers on creating a holiday campaign that\u2019s cause for celebration!<\/p>\n

    \n
  1. Get in the spirit!<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>Brands benefit from aligning their messaging and visual identity with the holiday and connecting with their audience. The holidays present a great opportunity to communicate brand values with a custom hashtag. Trouble coming up with a hashtag? Companies can repurpose popular holiday sayings and integrate into their company name or tagline. And if nothing meshes, make the hashtag an earnest, personal message to your\u00a0 target audience.\u00a0Spritz\u00a0Tip: Update your logo with holiday colors (orange & black for Halloween, red & green for Christmas, red, white, and blue for\u00a04th of July, etc). This can be in turn used in all digital & print marketing materials.<\/em><\/em><\/li>\n
  2. Check your calendars – check them twice.
    \n<\/strong>
    \nBrands should plan out all holiday efforts at least 2-3 months in advance. This provides ample time to order any promotional items, make reservations, and, most importantly, avoid the headache of congested & over-priced holiday deliveries.Holiday gifting campaigns & loyalty rewards programs are great ways to incentivize consumers and acknowledge affiliate partners. Time is needed to successfully execute these initiatives during a stressful holiday period. Your customers are frantically looking for last-minute purchases to make their holiday festivities complete, and it’s a good time to step in and offer a solution.\u00a0Spritz\u00a0Tip: Boost product promotions and giveaways 2 weeks in advance of the holiday via boosted Facebook posts.<\/em><\/em><\/em><\/em><\/li>\n
  3. Guide your customers.
    \n<\/strong>
    \nAn easy way to reach your audience during this time is to give them a written guide on how to \u201csurvive\u201d a certain holiday. Everyone looks for tips to make holidays and events run smoothly, so it\u2019s great to give your brand\u2019s personal insight on how to make it an unforgettable occasion.By packaging holiday tips with a product or service, brands subtly integrate their services with holiday customs and practices. For example, to celebrate Halloween,\u00a0a\u00a0Spritz\u00a0restaurant client coordinated a holiday campaign through e-blasts and     social media<\/a> <\/span>inviting customers to wear a costume to their establishment in exchange for a free item.\u00a0Spritz\u00a0Tip: Share all your tips through a social media series with your hashtag. Another option is compiling a\u00a0blog\u00a0(like this one!)<\/em><\/li>\n<\/ol>\n

    Holidays are stressful, but are great opportunities to make memorable experiences for many customers. Brands can cut through the holiday clutter with the proper alignment & planning.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The last quarter of the calendar year is a hectic, yet very profitable time for businesses. Marketing efforts are amplified to align with the holiday season. And while this is a very exciting time, it can also be difficult to […]<\/p>\n","protected":false},"author":1,"featured_media":2235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"yoast_head":"\nMarketing for Holidays - SpritzSF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spritzsf.com\/spritzbits\/marketing-for-holidays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing for Holidays - SpritzSF\" \/>\n<meta property=\"og:description\" content=\"The last quarter of the calendar year is a hectic, yet very profitable time for businesses. Marketing efforts are amplified to align with the holiday season. 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