{"id":953,"date":"2015-04-24T06:51:30","date_gmt":"2015-04-24T06:51:30","guid":{"rendered":"http:\/\/www.spritzsf.com\/?p=953"},"modified":"2022-09-30T11:13:51","modified_gmt":"2022-09-30T11:13:51","slug":"googles-mobile-friendly-update","status":"publish","type":"post","link":"https:\/\/spritzsf.com\/spritzbits\/googles-mobile-friendly-update\/","title":{"rendered":"Google\u2019s Mobile Friendly Update"},"content":{"rendered":"<p>On Wednesday, Google rolled out a significant change in the way mobile search results are displayed. The update, announced earlier this year on\u00a0<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google\u2019s blog<\/a>, means that the search engine will now prioritize and boost mobile-friendly sites in mobile search rankings. It\u2019s an essential change due to the amount of people who now use smartphones to conduct searches. According to\u00a0<a href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Smart Insights<\/a>, 80% of Internet users own and use smartphones to search the Internet.<\/p>\n<p>The update favors mobile-friendly sites to improve overall search user experience. \u201cNow searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling,\u201d the company wrote in its\u00a0<a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2015\/04\/rolling-out-mobile-friendly-update.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog<\/a>. It only affects search rankings for individual pages on mobile devices, but this change applies to searches in all languages and in all countries where Google operates.<\/p>\n<p>The change will most directly affect small business owners who may not be aware that there could be significant decreases in mobile traffic from Google Search. However, websites that aren\u2019t optimized for mobile devices won\u2019t be at a disadvantage completely. Google will still use a variety of signals, such as specific keywords, to rank search results. This means that a page that is not mobile-friendly will still rank high if it contains high quality content and is relevant to the search query. Additionally, once a website become mobile-friendly, Google will automatically re-process the pages.<\/p>\n<p>To determine if your website is mobile-friendly, Google has set up a\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mobile-Friendly Test<\/a> to examine individual pages and a\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-usability?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly&amp;pli=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mobile Usability report in Webmaster Tools<\/a> to check the status of your entire site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, Google rolled out a significant change in the way mobile search results are displayed. The update, announced earlier this year on\u00a0Google\u2019s blog, means that the search engine will now prioritize and boost mobile-friendly sites in mobile search rankings. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s Mobile Friendly Update - SpritzSF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spritzsf.com\/spritzbits\/googles-mobile-friendly-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Mobile Friendly Update - SpritzSF\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, Google rolled out a significant change in the way mobile search results are displayed. 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