{"id":987,"date":"2015-06-29T09:49:30","date_gmt":"2015-06-29T09:49:30","guid":{"rendered":"http:\/\/www.spritzsf.com\/?p=987"},"modified":"2022-09-30T11:05:17","modified_gmt":"2022-09-30T11:05:17","slug":"instagram-pinterest-streamline-e-commerce","status":"publish","type":"post","link":"https:\/\/spritzsf.com\/spritzbits\/instagram-pinterest-streamline-e-commerce\/","title":{"rendered":"Instagram and Pinterest StreamlineE-commerce"},"content":{"rendered":"<p>This summer, both Pinterest and Instagram are rolling out new features to streamline and enhance the way e-commerce is conducted on their respective platforms. Businesses that have been using Pinterest and Instagram to showcase their products and services will now be able to optimize use of these applications to advertise products and brands.<\/p>\n<p>With the introduction of Buyable Pins, Pinterest is closing the gap between \u201cwant\u201d and \u201chave\u201d for its users; pinners can now buy products directly from the Pinterest app if the price sticker on a pin is blue. Buyable Pins will allow smaller businesses to use this social media channel as an extension of their storefronts and as a way to introduce their brands to consumers who wouldn\u2019t have found them otherwise.<\/p>\n<p>Instagram is also working on connecting people to their favorite local stores and restaurants as well as globally recognized brands. Previously, retailers\u2019 use of Instagram focused on growing brand loyalty rather than increasing sales. Now, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/spritzsf.com\/advertising-media-buying\/\">advertisers and businesses<\/a><\/span> of all sizes will be able to target consumers in more effective, relevant ways with clickable links that drive traffic directly to their websites.<\/p>\n<p>The change will be in the form of a new \u201caction-oriented\u201d layout that features \u201cLearn More\u201d, \u201cShop Now\u201d, \u201cInstall Now\u201d, and \u201cSign Up\u201d buttons below images, making Instagram marketing clickable for the first time.<\/p>\n<p>Both Pinterest and Instagram are evolving into more intuitive marketing platforms and are leveraging their capabilities to allow advertisers to effectively drive traffic, awareness, and sales in real time. The updates, set to unveil in the coming weeks, are making marketing and sales through <strong><a href=\"https:\/\/spritzsf.com\/internet-marketing-agency\/\">social media<\/a><\/strong> more impactful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This summer, both Pinterest and Instagram are rolling out new features to streamline and enhance the way e-commerce is conducted on their respective platforms. Businesses that have been using Pinterest and Instagram to showcase their products and services will now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram and Pinterest StreamlineE-commerce - SpritzSF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spritzsf.com\/spritzbits\/instagram-pinterest-streamline-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and Pinterest StreamlineE-commerce - SpritzSF\" \/>\n<meta property=\"og:description\" content=\"This summer, both Pinterest and Instagram are rolling out new features to streamline and enhance the way e-commerce is conducted on their respective platforms. 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