Conversion Rate Optimization (CRO) Specialist Job at PeakActivity, Boynton Beach, FL

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  • PeakActivity
  • Boynton Beach, FL

Job Description

Position Title : Conversion Rate Optimization (CRO) Specialist
Location : Remote

Overview :

As a Senior Optimization Specialist, you will partner with clients and our conversion optimization team to design and execute A/B Testing programs. To succeed in this role, you should be naturally analytical and inquisitive, with a desire to identify and solve problems.

You should be able to explain complex concepts to non-technical users, and use data to back up your recommendations. An ideal candidate has the ability to oversee the entire testing process end-to-end, including development, to ensure flawless execution of strategy and design on tight timelines.

Main Responsibilities:
  • Identify key opportunities for optimization on their websites, supported by analytics, industry best practices, and benchmarks.
  • Prioritize and manage clients' ongoing A/B testing and optimization roadmaps, utilizing agile methodologies for appropriate scoping of effort, cost, risk, and return on investment.
  • Execute the end-to-end deployment of A/B tests, user studies, product recommendations, and personalized experiences, from ideation and design, to development, deployment, and analysis.
  • Write visual and functional requirements for technical teams and oversee the test through Development & QA cycles.
  • Ability to develop custom test experiences, troubleshoot technical issues, and fix bugs on tight timelines.
  • Analyze test results and tell a story with data, providing clear next steps & recommendations for future test iterations or additional hypotheses.
Qualifications:
  • Required :5-7 years hands-on experience in A/B testing tools.
    • Monetate or AB Tasty experience strongly preferred.
    • Will consider applicants with similar levels of experience in other A/B testing platforms (VWO, Optimizely, Convert, Adobe Target, Oracle Maxymiser, Omniconvert etc.).
  • Required : 5 years experience building & analyzing segments in Google Analytics, or other analytics platforms.
  • Required : 3-5 years applied skills in front-end development: HTML, CSS, and Javascript / jQuery.
  • Demonstrated ability as a self-starter, who can work independently or with a team.
  • Excellent communication skills (written and verbal).
  • Strong attention to detail and process.
  • Senior level: Bachelor's degree and 5 years of relevant work experience; or, equivalent years of applied experience.
  • Areas of Study/Experience: Website Analytics, Website Optimization, Conversion Rate Optimization, User Experience Design, User Research, Front-End Development (Javascript, HTML, CSS, etc.).
  • Software Skills: Google Suite, JIRA, Confluence, Basecamp, Slack.
PeakActivity

Job Tags

Work experience placement, Remote job,

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