Job Description

Job Description

Job Description

Robert Half is seeking a talented  Copywriter to join our team on a long-term contract basis, supporting a leading architectural engineering (AEC) client in Reston, VA. This role focuses on crafting clear, compelling content that translates complex architectural and engineering concepts into engaging messaging for diverse audiences. If you thrive in a fast-paced environment and have a passion for storytelling within the AEC industry, we want to hear from you.

Key Responsibilities:

• Develop persuasive and engaging copy for marketing collateral, including advertisements, brochures, blog posts, and digital content.
• Collaborate with design teams to ensure consistent messaging across all communications platforms.
• Utilize Adobe Creative Cloud applications to support content creation and presentation.
• Conduct thorough research to accurately represent industry-specific terminology and concepts.
• Optimize content for SEO and brand awareness to drive audience engagement and lead generation.
• Manage and update content within a Content Management System (CMS).
• Analyze performance data using tools such as Facebook Insights to continuously improve messaging strategies.
• Ensure all content adheres to AP Style and aligns with the company’s established brand voice.
• Stay current on industry trends and developments in architectural engineering to inform content direction.

Qualifications:

• Proven copywriting experience, preferably in the architectural, engineering, or construction sectors.
• Strong command of SEO best practices and content optimization techniques.
• Proficiency with Adobe Creative Cloud tools (InDesign, Photoshop, Illustrator) is highly desirable.
• Experience managing CMS platforms and coordinating with design teams.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Ability to translate technical concepts into clear, audience-friendly content.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Contract Details:

• Long-term contract opportunity with competitive compensation.
• Location: Reston, VA (flexible work options depending on client preferences).
• Immediate availability preferred.

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