Social Media
& Public Relations

Public Relations & Social Media

Public relations and social media are more than just sensational, attention-grabbing campaigns and flashy headlines. It is a critical part of brand communications that educates and tells consumers who and what a company stands for, connecting a company’s core values to its target audience. Positive PR and engaging social media build a brand by conveying the authenticity that encourages consumer trust.

Just Add Spritz

We craft our client messaging from the ground up, creating traditional media materials such as press releases, electronic press kits, and media alerts and advisories, while also monitoring press coverage and social media buzz. Our team works personally with each client to achieve the tone that feels true to our clients’ brand, tailoring campaigns for brand launches and maximum brand exposure. We coordinate Zoom/Skype interviews with influential reporters, journalists, and bloggers with customized unique pitches and effective product placement and sampling opportunities, securing coverage and impressions.

While digital marketing works in a virtual space, we still believe in putting faces to names. Spritz has close ties not only with the local San Francisco community, but also nationally and globally. We have nurtured key influencer relationships with media, nonprofits, and community organizations, and boast a wide network spanning the sports, business, hospitality, LGBTQ, and political sectors