Enhancing Petcare Hospitality: How Spritz Transforms the Experience for Pet Hospitality Owners

Introduction: Spritz is a leading marketing agency that specializes in revolutionizing the petcare hospitality industry. With our expertise and innovative approach, we work closely with pet care businesses to create tailored solutions that enhance the overall experience for pet owners. […]

Bridging the Digital Gap: Building a Mobile App

Introduction and background: In today’s digital age, where cloud integration and seamless connectivity are the norm, creating a mobile app with a standalone CRM system from the 1990s presents a unique challenge. However, at Spritz, we thrive on embracing challenges […]

Did Google Kill Key Words?

SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. […]

How to Avoid Website Conversations Nobody Wants to Have

Have you ever heard a comment like this? “I’m still not seeing the edits you say you made on our website.” Perhaps you’ve faced this situation, too? As a small business owner, web manager, or a consultant, this must be among the most common and frustrating situations. Why? Because it may be an update that’s required urgently. You know the work has been done, the site has been updated, but… your client or customer cannot see it.

Digitally Compliant: Making Website Design Accessible to All

It may be confusing to hear the word “accessibility” used when discussing websites— rather than wheelchairs or guide dogs for the blind. Importantly, in the broadest sense, accessibility applies to the online world as well as the physical world. Website accessibility enhances your digital presence for everyone.

Why Build a New and Improved Website Now?

Your website is one of 1.8 billion, so the question is…how to stand out? In fact, by the time you finish reading this article, more websites have been launched. Some of them represent competition. SEO is a combination of many on-site and off-site factors. Think of SEO as someone you know— the individual’s personal brand presents as clothing, posture, grooming and more.

Long Live eMail Marketing

Who would have thought that email, introduced in 1971, might have the staying power to evolve over half-a-century and still remain relevant? In fact, Queen Elizabeth II was the first head of state to use ARPANET’s electronic mail in 1976, the year America marked its Bicentennial.

In 2022, Spritz newsletters are averaging a remarkable open rate of 21.6%, besting the average for marketing/advertising firms at 17.38%.* We’re even more proud of the success of email marketing campaigns we conduct on behalf of our clients.

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Pandemic Fact: Email Marketing Is More Important Than Ever

What do the pandemic facts mean for digital communications? Conferences and conventions are on hold, business travel is at a standstill, in-person meetings are scarce, and offices are empty. Those who can work remotely are still doing so as the pandemic reality settles in beyond the one-year mark. 

Show, Don’t Tell: Use Infographics

The human brain is a funny thing. And how it absorbs information can be appreciated by everybody, from ancient philosophers to advanced psychology students to the casual blog reader.  Concepts represented visually are an important step in relaying information—especially with […]

The Golden Rules for Content in the Age of Coronavirus

All 2020 bets are off, all hard sell is paused, earlier projections are no good and all messaging requires a re-think. That covers quite a lot, actually, from brand purpose to social media posts.   In a year that began with […]

Don’t Just ‘Spray & Pray,’ eMail Marketing is Here to Stay

In May 1978, marketing manager Gary Thuerk hit ‘send’ on the first unsolicited email ever. It signaled the birth of junk mail, received by 400 customers as an ad for a presentation by Digital Equipment Corporation, an early vendor of computer systems. People hated it.

5 Ways to Inject Personality Into Your Social Media

Social media is a hot topic among marketers everywhere. It seems like every day we are getting a new recommendation for algorithm changes, best practices, and do’s and don’ts.

I’ve Got a Logo. So, Why Do I Need a Brand?

Interestingly, it’s a question that we’re frequently asked at Spritz, and not only by small companies. Clients with a great product or service may ask