Because We All Want to Be Successful Marketers
SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. […]
Have you ever heard a comment like this? “I’m still not seeing the edits you say you made on our website.” Perhaps you’ve faced this situation, too? As a small business owner, web manager, or a consultant, this must be among the most common and frustrating situations. Why? Because it may be an update that’s required urgently. You know the work has been done, the site has been updated, but… your client or customer cannot see it.
It may be confusing to hear the word “accessibility” used when discussing websites— rather than wheelchairs or guide dogs for the blind. Importantly, in the broadest sense, accessibility applies to the online world as well as the physical world. Website accessibility enhances your digital presence for everyone.
Your website is one of 1.8 billion, so the question is…how to stand out? In fact, by the time you finish reading this article, more websites have been launched. Some of them represent competition. SEO is a combination of many on-site and off-site factors. Think of SEO as someone you know— the individual’s personal brand presents as clothing, posture, grooming and more.
What do the pandemic facts mean for digital communications? Conferences and conventions are on hold, business travel is at a standstill, in-person meetings are scarce, and offices are empty. Those who can work remotely are still doing so as the pandemic reality settles in beyond the one-year mark.
The human brain is a funny thing. And how it absorbs information can be appreciated by everybody, from ancient philosophers to advanced psychology students to the casual blog reader. Concepts represented visually are an important step in relaying information—especially with […]
All 2020 bets are off, all hard sell is paused, earlier projections are no good and all messaging requires a re-think. That covers quite a lot, actually, from brand purpose to social media posts. In a year that began with […]
In May 1978, marketing manager Gary Thuerk hit ‘send’ on the first unsolicited email ever. It signaled the birth of junk mail, received by 400 customers as an ad for a presentation by Digital Equipment Corporation, an early vendor of computer systems. People hated it.
Color is powerful. It’s a fundamental non-verbal tool that heightens brand recognition and substantially influences purchasing decisions about a product or a service. Culturally-speaking, people associate colors with different emotions, and emotional connection is what successful branding is all about.
Social media is a hot topic among marketers everywhere. It seems like every day we are getting a new recommendation for algorithm changes, best practices, and do’s and don’ts.
Interestingly, it’s a question that we’re frequently asked at Spritz, and not only by small companies. Clients with a great product or service may ask
Everybody knows the mantra, “Mobile first.” Google has been spreading the gospel for several years. Anyone who had not yet caught up was sure to take notice in spring 2018 when the search