Did Google Kill Key Words?

SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. And it’s still a bit complicated.  At its core, it’s all about Natural Language Processing […]

How to Avoid Website Conversations Nobody Wants to Have

Have you ever heard a comment like this? “I’m still not seeing the edits you say you made on our website.” Perhaps you’ve faced this situation, too? As a small business owner, web manager, or a consultant, this must be among the most common and frustrating situations. Why? Because it may be an update that’s required urgently. You know the work has been done, the site has been updated, but… your client or customer cannot see it.

Digitally Compliant: Making Website Design Accessible to All

It may be confusing to hear the word “accessibility” used when discussing websites— rather than wheelchairs or guide dogs for the blind. Importantly, in the broadest sense, accessibility applies to the online world as well as the physical world. Website accessibility enhances your digital presence for everyone.

Why Build a New and Improved Website Now?

Your website is one of 1.8 billion, so the question is…how to stand out? In fact, by the time you finish reading this article, more websites have been launched. Some of them represent competition. SEO is a combination of many on-site and off-site factors. Think of SEO as someone you know— the individual’s personal brand presents as clothing, posture, grooming and more.

Pandemic Fact: Email Marketing Is More Important Than Ever

What do the pandemic facts mean for digital communications? Conferences and conventions are on hold, business travel is at a standstill, in-person meetings are scarce, and offices are empty. Those who can work remotely are still doing so as the pandemic reality settles in beyond the one-year mark. 

Show, Don’t Tell: Use Infographics

The human brain is a funny thing. And how it absorbs information can be appreciated by everybody, from ancient philosophers to advanced psychology students to the casual blog reader.  Concepts represented visually are an important step in relaying information—especially with complex information—in a way that’s easier to digest.  Did you know that visual aids improve […]

SIFF Celebrates 25 Years | March 23 -27, 2022

Join us for the 25th Silver Anniversary Festival featuring the best in film, food, wine and fun!
The Sonoma International Live and Virtual Film Festival (SIFF), an entirely walkable and clickable five-day festival, is a 501(c)(3) non-profit organization dedicated to promoting the best in independent film and filmmakers from around the world, inspiring savvy film lovers, and introducing the power of film to student filmmakers.
Get your pass as soon as possible for the best savings.

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The Golden Rules for Content in the Age of Coronavirus

All 2020 bets are off, all hard sell is paused, earlier projections are no good and all messaging requires a re-think. That covers quite a lot, actually, from brand purpose to social media posts.   In a year that began with clichéd quips about perfect vision. We’ve all been blindsided by the reality of a pandemic. […]

Don’t Just ‘Spray & Pray,’ eMail Marketing is Here to Stay

In May 1978, marketing manager Gary Thuerk hit ‘send’ on the first unsolicited email ever. It signaled the birth of junk mail, received by 400 customers as an ad for a presentation by Digital Equipment Corporation, an early vendor of computer systems. People hated it.

Color Choice is Essential in Branding

Color is powerful. It’s a fundamental non-verbal tool that heightens brand recognition and substantially influences purchasing decisions about a product or a service. Culturally-speaking, people associate colors with different emotions, and emotional connection is what successful branding is all about.

5 Ways to Inject Personality Into Your Social Media

Social media is a hot topic among marketers everywhere. It seems like every day we are getting a new recommendation for algorithm changes, best practices, and do’s and don’ts.

I’ve Got a Logo. So, Why Do I Need a Brand?

Interestingly, it’s a question that we’re frequently asked at Spritz, and not only by small companies. Clients with a great product or service may ask

Mobile Website or Mobile App?

Everybody knows the mantra, “Mobile first.” Google has been spreading the gospel for several years. Anyone who had not yet caught up was sure to take notice in spring 2018 when the search