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Did Google Kill Key Words?

SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. And it’s still a bit complicated.  At its core, it’s all about Natural Language Processing […]

Show, Don’t Tell: Use Infographics

The human brain is a funny thing. And how it absorbs information can be appreciated by everybody, from ancient philosophers to advanced psychology students to the casual blog reader.  Concepts represented visually are an important step in relaying information—especially with complex information—in a way that’s easier to digest.  Did you know that visual aids improve […]