Archives

Did Google Kill Key Words?

SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. And it’s still a bit complicated.  At its core, it’s all about Natural Language Processing […]

Why Build a New and Improved Website Now?

Your website is one of 1.8 billion, so the question is…how to stand out? In fact, by the time you finish reading this article, more websites have been launched. Some of them represent competition. SEO is a combination of many on-site and off-site factors. Think of SEO as someone you know— the individual’s personal brand presents as clothing, posture, grooming and more.