A boutique hotel with a front door facing the city’s tech hub and a back door onto the Embarcadero waterfront, the property appeals to both business and leisure travelers. Bay Bridge views are equally spectacular day and night. The new Harbor Court branding reflects the hotel’s clean, refurbished lines. A straightforward and simple color palette in black and white reflects the bridge’s dancing LED illuminations. We can feel the identity of an approachable and authentic boutique hotel defined by its urban sophistication with an edgy vibe.
Inspiring Hotel Brands
The identities of the hotels shown below act as inspiration for the re-branding of Harbor Court to further differentiate from their competitors.
Words, Phrases and sensations
Mood Board
Lifestyle
Type Board
Spritz Touch
Harbor Court + Spritz = a San Francisco landmark with a modern twist