Harbor Court branding

A boutique hotel with a front door facing the city’s tech hub and a back door onto the Embarcadero waterfront, the property appeals to both business and leisure travelers. Bay Bridge views are equally spectacular day and night. The new Harbor Court branding reflects the hotel’s clean, refurbished lines. A straightforward and simple color palette in black and white reflects the bridge’s dancing LED illuminations. We can feel the identity of an approachable and authentic boutique hotel defined by its urban sophistication with an edgy vibe.

Inspiring Hotel Brands

The identities of the hotels shown below act as inspiration for the re-branding of Harbor Court to further differentiate from their competitors.

Words, Phrases and sensations

Mood Board


Type Board

Spritz Touch

Harbor Court + Spritz = a San Francisco landmark with a modern twist