Salesforce Transit Center Logo: how to reflect the mood of one of the most sustainable transit centers in the United States

Salesforce Transit Center looks unlike anything you’ve seen before. The new, high tech, San Francisco Bay Area landmark is an innovative, sustainable building that transforms a transportation hub into an urban experience, complete with a gondola, and topped off by a four-block-long rooftop park open to the sky.

Mood Board

Based on the responses to the Salesforce Transit Center brand questionnaire, these associated keywords and images encapsulate the essential qualities and ambiance of the Salesforce Transit Center.


Audience / Lifestyle


Logo Inspiration


Visual Systems



Inspired by the Penrose rhombus, the concept mark represents both Salesforce Park as a sustainable urban oasis and Salesforce Transit Center for its transportation lines, with negative space indicating access and connectivity to surrounding neighborhoods and streets. The color palette matches Grand Hall artwork and Salesforce brand guidelines.


Color Palette

Variations of the color palette are selectively matched with Grand Hall colors and Salesforce brand guidelines.


The Bottom of the Iceberg

More Logo Research & Penrose Variations

Based on Penrose awning structure


Color Palette Options

Based on Grand Hall design colors


Web Usage / Web Banner


Presentation / Business Usage