Oakland Restaurant Week

Spritz Skills

Public Relations | Media Partnerships | Media Buying | Content Marketing | Graphic Design | Event Marketing | Influencer Marketing | On-site Support | Celebrity Management | Event Management

The Client

Launched in 2010, Oakland Restaurant Week is an annual dining promotion presented by Visit Oakland, a non-profit destination marketing organization for Oakland, California.

Over 90 restaurants joined in the effort to highlight the many diverse flavors of Oakland by offering enticing meals at special prices.

The Challenge

Create awareness of the event’s new dates

Manage Oakland Restaurant Week Industry Night

Drive participation via partner involvement and activations

Provide outreach to restaurants and stakeholders

Identify PR story angles to drive consumer awareness and reservations

SPRITZ Solutions
  1. Developed and executed overall marketing & PR strategy for B to B and B to C
  2. Leverage Spritz contacts and knowledge of the Bay Area hospitality to generate excitement and awareness around Oakland Restaurant Week.
  3. Secured media partnerships for digital coverage
  4. PR coverage to promote VO, Select chefs and restaurants (describe the women chef themed focus and women’s history month)
  5. Leverage social through Videos by Liam Mayclem, KCBS Foodie Chap
  6. Secured print, digital radio and broadcast coverage including: CBS KPIX5, KTVU, NBC, OAKLAND NEWS NOW, ABC7 and more.
  7. Developed social media strategy to promote Oakland Restaurant Week, provided theme, messaging, posts, recommended graphics, social media toolkits, on-site coverage, and more
  8. Collaborated with Andrew Freeman for overall strategy and industry night
Results

Over 90 restaurants joined in the effort to highlight the flavors of Oakland thanks to the Visit Oakland team and Spritz restaurant outreach.

More than 22.7 million impressions with media partners, advertising, and media publications through digital, print, radio, and TV coverage.

Set up a special Oakland Restaurant Week Eve Influencer Dinner with selected influencers. Influencers who promoted Oakland Restaurant Week have a total of 339,186 followers.

How can Spritz help you promote your event?

Our brand strategists and in-house design team will work with you to effectively develop
verbal and visual messaging based on your brand’s mission and vision and bring your brand to life.

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