Taiwan Tourism Bureau

Creating The Perfect Opportunity for Brand Exposure

Spritz Skills

Event Marketing | Strategic Sponsorships & Partnerships | Event & Brand Activation | Creative Design | Event Management & Production

The Client

The official tourism organization for the
Taiwanese government.

The Challenge

Engage and educate an untapped audience about Taiwan as a premiere
destination for culture, food, and adventure.

Creative Solutions

Spritz identified, negotiated, and executed customized sponsorship programs for the Taiwan
Tourism Bureau. Spritz secured a Premiere Sponsorship with the Sonoma International Film
Festival, including venue & event naming rights, brand activation platforms, digital marketing,
public relations, and a customized themed special event.

Captivating Results

Through ideation and creative design, Spritz developed and managed a comprehensive
branding & activation strategy at the Sonoma International Film Festival. Throughout the
five-day festival, we executed a “Taste of Taiwan” through exclusive naming rights to the
Taiwan Tourism Bureau Theater and the Taiwan Tourism Bureau Lounge, where guests
experienced Taiwanese delicacies, beverages, and an exclusive Kavalan whisky tasting. A
fully-branded 20 ‘x10 ‘ activation was also negotiated in the SIFF Backlot Hospitality tent for
premier exposure to VIP guests, media, sponsors, filmmakers, and on-site talent.

Spritz designed and produced decor, signage, and premium items for branding throughout
TTB venues and activation spaces, and managed equipment orders and delivery, load-in, and
set up for all activation programs.

Spritz secured press coverage for Taiwan Tourism Bureau, developed consistent messaging,
and coordinated interviews which generated significant exposure and media impressions.