Sonoma International Film Festival
Elevating a Great Event
Spritz Skills
Strategic Partnership Marketing | Event Marketing | Brand Refresh | Sponsorship |
Public Relations | Creative Design | Brand Activation
Embracing the Challenge
Generate a higher profile for the festival throughout the Bay Area including
California’s famous wine country region, stimulating an influx of tourism dollars.
Strategic Solutions
We introduced brand refreshes with entirely new messaging and designs for logo, tagline, print and digital ads, and collateral of all kinds. We developed and fulfilled new sponsorship packages, including customized activation opportunities and curated new assets and benefits. New and ongoing relationships were leveraged with key influencers, local and regional organizations, celebrities and leading media. We also took a deep dive into developing both the media strategy and strategic partnerships for targeted audience reach.
Brilliant Results
Our efforts secured new strategic partners, expanded regional media coverage by 25%, and grew cash and in-kind sponsors by 20%, resulting in record attendance in 2016. Press coverage was secured from IndieWire, Entrepreneur, IMDb, San Francisco Chronicle, CBS Local, and others.
