Strategic Partnership Marketing | Event Marketing | Brand Refresh | Sponsorship |
Public Relations | Creative Design | Brand Activation
A five-day annual festival in Northern California’s renowned wine country promoting artisanal food, local wine and independent films.
Generate a higher profile for the festival throughout the Bay Area including
California’s famous wine country region, stimulating an influx of tourism dollars.
We introduced brand refreshes with entirely new messaging and designs for logo, tagline, print and digital ads, and collateral of all kinds. We developed and fulfilled new sponsorship packages, including customized activation opportunities and curated new assets and benefits. New and ongoing relationships were leveraged with key influencers, local and regional organizations, celebrities and leading media. We also took a deep dive into developing both the media strategy and strategic partnerships for targeted audience reach.
Our efforts secured new strategic partners, expanded regional media coverage by 25%, and grew cash and in-kind sponsors by 20%, resulting in record attendance in 2016. Press coverage was secured from IndieWire, Entrepreneur, IMDb, San Francisco Chronicle, CBS Local, and others.