Nation’s Giant Hamburgers

Spritz Skills

Public Relations | Media Relations | New Website | Email Marketing | Graphic Design

The Client

If you know the East Bay, you know Nation’s. A local legacy since 1952, the family company has been serving “Generations of Nation’s” customers for 70 years.

The Challenge

Reintroduce Nation’s Giant Hamburgers, update the look, introduce digital messaging, and generate excitement around the brand’s milestones while emphasizing the established menu item favorites. Refresh the brand design while staying true to the brand’s branding and mission.

Spritz Solutions

Our Spritz client ushers in the next 70 years with Spritz designed elements including: website, monthly newsletters, social media refresh, expanded first-party data, history timeline, road map, and the “Founder’s Burger”, among other 70th anniversary promotions to be rolled out during the course of the year.

While Nation’s Giant Hamburgers is a well-loved legacy brand, a family company founded in 1952, all brands must continually refresh for longevity.
Spritz has significantly expanded the brand’s customer base via digital communications, a modernized look, and a contemporary tone-of-voice to navigate safely through the pandemic, into Nation’s 71st year and beyond.

Web Design and Development

Old Website

New Website

Graphic Design

Special 70th Anniversary logo and window cling.


PR & Media Relations

Grant Power, President & CEO of Nation’s Giant Hamburgers, was interviewed by ABC-TV Channel 10 about the
new Sacramento location that successfully opened during the pandemic. Link to coverage

Live with Dina from Good Day Sacramento broadcast live at Nation’s Giant Hamburgers restaurant
grand opening with President & CEO Grant Power. Link to coverage

Live with Dina from Good Day Sacramento broadcast live at Nation’s Giant Hamburgers restaurant
grand opening with President & CEO Grant Power. Link to coverage

How can Spritz help you build (or refresh) your powerful brand?

Our brand strategists and in-house design team will work with you to effectively develop
verbal and visual messaging based on your brand’s mission and vision and bring your brand to life.

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