Go Beyond Lighting

Highlighting a New Company

Spritz Skills

Branding & Launch  |  Website Design  |  Creative Design  |  Digital Marketing  |  Email Marketing  |  Social Media Management  |  SEO  |  Content Marketing  |  Brand Activations  |  Partnership Marketing

The Client

An integrated lighting company which upgrades
large facilities with a unique turnkey solution for
energy-efficient, cost-effective LED retrofits.

The Challenge

To develop and launch a new brand to educate commercial businesses about
Lighting as a Service (LaaS), a concept that implements a state-of-the-art refit
from initial audit to final rebates.

Integrated Solutions

Spritz built the brand strategy for Go Beyond Lighting from scratch, including the name,
tagline, logo, colors, and messaging. To introduce the new Lighting as a Service payment
model to targeted B2B audiences, Spritz designed, developed, and launched the Go
Beyond Lighting website with the intent of educating and engaging prospective clients. To
target segmented audiences, we also implemented several email drip campaigns to
create, nurture, and convert leads. Additional digital campaigns in SEO, AdWords, and
social media boosted brand awareness about this innovative, new company.

Brilliant Results

Results were immediate and brilliant, just like Go Beyond Lighting delivers to its clients!

The new Go Beyond Lighting website saw its organic traffic double on a monthly basis,
generating upwards of 30,000 page views. Within the first five months, over 1,000,000
impressions were generated via SEM, with all SERP keywords ranking within the top 100
results. During the same period, GBL also garnered nearly 3,000 total click throughs across
all AdWords campaigns.