Madame Tussauds & SF Dungeon

Increasing Visitor Awareness for New Attractions

Spritz Skills

Event Marketing  |  Media and Public Relations  |  Relationship and Sports Marketing  |  Advertising  |  Social Media Marketing

The Client

Second only to Disney as the world’s largest visitor attraction operator, Merlin Entertainment Group opened a new Madame Tussauds celebrity wax museum and launched a sister themed attraction, San Francisco Dungeon, both in San Francisco’s Fisherman’s Wharf.

The Challenge

With the San Francisco Dungeon, we initiated and executed partnerships with Yelp Elite, local pubs Reed & Greenough and Scotland Yard, the Union Square Safeway Holiday Rink and Union Square Winter Walk, and hosted the Halloween Secret Show for local alternative radio station Radio Alice. We also supported development of media and advertising buys, including a BART takeover promoting Dungeon’s 2015 summer show, and online advertising buys on prominent local digital publication sites, such as SFGate and CBS Local.

Pre Launch
Post Launch