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The Bay Lights will shine forever in San Francisco

By: Spritz  |  February 5, 2016  | 


The Bay Lights returned in brilliant fashion for the Grand Relighting Celebration on January 30th, 2016. The world’s largest LED sculpture was welcomed back with a lavish party in conjunction with ILLUMINATE and the Super Bowl 50 Host Committee at EPIC Steak and Waterbar, complete with an extravagant Macy’s Fireworks show.

The Spritz team oversaw the night’s events to synchronize with the live CBS television broadcast. We coordinated the attendance of dignitaries including California Lieutenant Governor Gavin Newsom, Leader Nancy Pelosi, Congresswoman Barbara Lee, San Francisco Mayor Edwin Lee, Oakland Mayor Libby Schaaf and former SF Mayor Willie Brown for this historic evening.

You can relive the big moment with glowing coverage from: CBS SF Bay Area, ABC 7 and NBC Bay Area.

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Madame Tussauds Unveils Laverne Cox Wax Figure for Pride

By: Spritz  |  July 21, 2015  | 


Spritz was excited to support Madame Tussauds’ sponsorship of San Francisco Pride and manage PR for the launch of the first ever transgender wax figure of Laverne Cox, Emmy-nominated actress and star of Netflix hit series Orange is the New Black!

The standing-room-only Pride press conference, hosted by Madame Tussauds, had an electric atmosphere buoyed by the momentum of the SCOTUS decision on gay marriage earlier that morning. The conference ended with a bang when Laverne Cox made a surprise appearance with a side by side reveal of her wax figure.

The launch attracted national and international media coverage from KTVU to the John Oliver Show. Check out the official press release here!

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Instagram and Pinterest StreamlineE-commerce

By: Spritz  |  June 29, 2015  | 


This summer, both Pinterest and Instagram are rolling out new features to streamline and enhance the way e-commerce is conducted on their respective platforms. Businesses that have been using Pinterest and Instagram to showcase their products and services will now be able to optimize use of these applications to advertise products and brands.

With the introduction of Buyable Pins, Pinterest is closing the gap between “want” and “have” for its users; pinners can now buy products directly from the Pinterest app if the price sticker on a pin is blue. Buyable Pins will allow smaller businesses to use this social media channel as an extension of their storefronts and as a way to introduce their brands to consumers who wouldn’t have found them otherwise.

Instagram is also working on connecting people to their favorite local stores and restaurants as well as globally recognized brands. Previously, retailers’ use of Instagram focused on growing brand loyalty rather than increasing sales. Now, advertisers and businesses of all sizes will be able to target consumers in more effective, relevant ways with clickable links that drive traffic directly to their websites.

The change will be in the form of a new “action-oriented” layout that features “Learn More”, “Shop Now”, “Install Now”, and “Sign Up” buttons below images, making Instagram marketing clickable for the first time.

Both Pinterest and Instagram are evolving into more intuitive marketing platforms and are leveraging their capabilities to allow advertisers to effectively drive traffic, awareness, and sales in real time. The updates, set to unveil in the coming weeks, are making marketing and sales through social media more impactful.

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Scoma’s Restaurant Celebrates Its 50th Anniversary!

By: Spritz  |  June 25, 2015  | 


Spritz has been working with Scoma’s for the past 2 years and was proud to partner in the planning and execution of Scoma’s 50th Anniversary Celebration last week. Thursday’s festivities included over 400 loyal patrons, local dignitaries, media and industry colleagues in attendance!

Spritz helped develop the event and secured an appearance by the Rat Pack, who mingled with guests and performed timeless songs that reflect the era when Scoma’s first opened its doors! Scoma’s may have aesthetically modernized in some ways, but the appearance by Frank, Dino, Sammy and Joey helped reinforce the traditional, classic feel that first made the restaurant popular.

Spritz also coordinated appearances from city officials, local celebrities, and dignitaries and invited key media while developing several partnerships betweenScoma’s,Celebrity Cruises, and Madame Tussauds, and PIER2620 Hotel.

Members of the Spritz team welcomed guests as they arrived on the red carpet overlooking the Bay. Guests were then invited to enter a drawing to win a Modern Luxury gift basket courtesy of Celebrity Cruises.

In the restaurant entrance, VIP guests had the chance to take pictures with a past Scoma’s patron, Tony Bennett, whose wax figure was brought to Scoma’s from world famous Madame Tussauds just down the street in Fisherman’s Wharf. Commemorative photos by the Scoma’s Step and Repeat were also provided to guests.

Guests sampled some of Scoma’s classic dishes, such as Crab Cakes and Crab Louie Salad, while mingling with various members of the Scoma’s family and team, including Cheryl Scoma herself and new Culinary Director Gordon Drysdale. Chef Drysdale’s commitment to the freshest, most sustainable fish and ingredients is exhibited by his ambitions to reopen the Scoma’s smokehouse and the continuance of their own fish-receiving station.

It was exciting for Spritz to witness everyone come together to celebrate the Scoma’s legacy in the renovated dining rooms and along the new fireplace as they shared their own Scoma’s dining experience stories over a glass of champagne served from the restaurant’s new bar lounge.

The event, emceed by award-winning host of KCBS’ Foodie Chap, Liam Mayclem, culminated in a special presentation where State Assembly member David Chiu, along with city officials Phil Ting, Jim Molinari, and Anna Damiani, honored Scoma’s with a proclamation certificate that officially established June 18th, 2015 as Scoma’s Day.

Tom Creedon, son-in-law of the late Al Scoma and part owner of the restaurant, was recognized and received the certificates for their dedication to fresh, sustainable food over the years. Alongside him was Cheryl Scoma, Al’s beloved wife, and her grandson A.J.

During what was truly a memorable afternoon for the Scoma’s family, dignitaries including the Italian Consul General Mauro Battocchi, Russian Consul General Sergey Petrov, and Singapore Consul General Christopher Cheang, spoke about how Scoma’s has become an important part of our world class city.

The celebration is not over, however, as Scoma’s continues its anniversary programs with a video recipe contest on Facebook. In partnership with Celebrity Cruises, Scoma’s is offering its fans and patrons the opportunity to submit 60-second videos detailing their favorite Sicilian-inspired recipe for a chance to win a Celebrity Cruises Europe Cruise for two!

Check out the terms and conditions, and enter the contest here!

With over 50 years of unparalleled service and food under its belt, Scoma’s continues to be an iconic seafood restaurant on Fisherman’s Wharf.

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Songs of Hawaii

By: Spritz  |  June 17, 2015  | 


Aloha! We recently redesigned the website for Na Leo Pilimehana, an award-winning female Hawaiian group, and we’re so excited about its launch! To bring Hawaii to life, we used traditional Hawaiian tribal patterns, plumeria flowers and the beautiful teal blue and sand brown colors of the beach. With vibrant images of Hawaiian scenery and a simple interface, we effectively showcased Na Leo’s story and top albums, making it easy for fans to learn more about the band and purchase their favorite songs and CDs.

Experience a true Hawaiian paradise here.

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