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A “Pretty-Woman” Sunday

By: Spritz  |  October 17, 2013  | 


We’ve all seen Julia Robert’s famous movie “Pretty Woman” (yes, a throwback to the 90s), and most importantly, recognize her polka-dotted dress and her deep cheer of “Woo Woo Woo” at the Polo Match with Richard Gere. That’s about as close to Polo as the Spritz team had been, prior to spending our Sunday, at the Polo for Lyme Benefit in Atherton.

While there were no polka-dotted brown dresses (actually, we spotted one – no pun intended), and certainly no Richard Gere (rather upsetting if you ask me), the day was filled with sunshine, extravagant attire, and tons of fun.

We entered the polo grounds to find the entryway blanketed with red carpet, accented by Maseratis, a subtle hint of the event’s grandeur. The women arrived, draped in their finest attire topped with glamorous hats, making Jan Wahl (the Bay’s own Hat Extraordinaire) proud.

Giddy with glee, fashionistas, foodies and sports fans convened around the fields, cheering on their Polo Teams. Truth be told, I can’t be sure if it was the sport itself (after 3 hours of watching, the only rule I picked up on was “don’t fall off of the galloping horse”), or the flowing Laughing Glass Cocktails that created such a buzz (again, no pun intended- but really, who doesn’t love puns?). With mounting excitement, the auction items flew off of the shelf, including a Maserati weekend package & a private charter boating experience on the 2003 America’s Cup Challenger, USA 76. To top off the day, Pride & Joy rocked the house with timeless hits.

Aside from the glitz and glamour, it was amazing to actively participate in such a great cause. Out of the 560+ guests, over half were had a close friend or family member who suffered with the disease, or were afflicted themselves. Imagine spending the day with 560 + people who are equally passionate and excited about fighting for the same cause! There was something surreal about the whole experience. I guess passion and polo aren’t just for the movies.

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The Government Shutdown, Did You Marketers Notice?

By: Spritz  |  October 8, 2013  | 


As a marketer, it’s very easy to get caught up in the day-to-day projects you are involved with at your workplace. So when the news of the government shutdown reached you, did you give a second thought? Probably not. Well, it is time for us to take a step back and look at the big picture to see how the government shutdown can and already has affected the advertising and marketing industry.

One of the most direct and dangerous effect is the psychological mindset that consumers and businesses adopt in response to the news. If the government shutdown continues and the economy begins to fail, consumer confidence will eventually crumble, and ad spends are one of the first areas to cut. On the legislative level, tax reform could be under close examination by the government which could cause serious damage. In that scenario, as a marketer, you might want to reconsider the confidence you used to have in the flourishing holiday season normally brings the marketing and advertising industry. At Spritz, we will continue to look out for the best interest of our clients and hope for the best.

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Sip, Taste, and Tailgate Like a Pro!

By: Spritz  |  September 24, 2013  | 


Spritz is so excited to be a sponsor of the upcoming food & wine event, Taste of the NFL: Sip, Taste and Tailgate Like a Pro!

Sip, Taste and Tailgate Like a Pro is a wonderful football, food and wine afternoon benefit on September 29th, in support of the Taste of the NFL’s efforts to end hunger and benefit the Food Bank of Contra Costa and Solano.

Hosted at the Blackhawk Country Club in Danville, the event will feature celebrity chefs from top East Bay restaurants including Sasa Restaurant, Forbes Mill Steakhouse, Faz Restaurant and more. This event is modeled after the official Taste of the NFL event, where the chefs will be accompanied by celebrity athletes such as Ronnie Lott, Eric Wright, and Kristi Yamaguchi and others. The Always Dream Foundation founded by Kristi Yamaguchi, is even a proud event sponsor!

This event is very close to our hearts because our very own Beth Schnitzer used to work with the NFL, and is actively involved in sports leadership organizations around the nation. As a team committed to healthy living and giving back to our communities, we couldn’t be more proud to support the Food Bank of Contra Costa and Solano raise funds for the noble and important work they do. Did you know that in 2012, over 16 million pounds of food was distributed from the Food Bank of Contra Costa and Solano? That’s enough for 13 million meals!

We would love for you to join us at this event, and would like to share a special promotional code for our friends and network. Please visit siptastetailgate.eventbrite.com and enter promo code SPRITZ for a $10 discount. See you there!

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Who let the dogs out?

By: Spritz  |  August 26, 2013  | 


Water bowls lining the finish line, dogs barking and wagging, people cheering and smiling… the Spritz team found ourselves surrounded by the most extreme form of organized chaos, and we loved every minute of it.

Spritz is proud to have partnered with Petco 5k9 Walk/ Run through forging media partnerships, developing relationships and helping the Petco 5k9 succeed in its inaugural race in the San Francisco Bay area. There was something completely invigorating about being surrounded by hundreds of happy people all sharing in the same goal: to have one heck of a good time. We spent the day at the Marin Center Fairgrounds, watching the Purina Incredible Frisbee Dog team perform, browsing the dozens of booths at the healthy living expo, munching on yogurt, granola and other delicious treats; We’re not ashamed to admit we may have had more fun than most of the puppies!

Ecstatic for the national series to return to San Francisco, be on the look out for a waggin’ good time next year!

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Spritz Shenanigans

By: Spritz  |  July 23, 2013  | 


A team that plays together stays together, and at Spritz we take that seriously! On occasion, we need to blow off steam and mix things up to keep us energized and inspired.

Presenting… Spritz Shenanigans: A series of photos that give you a sneak peek behind the scenes with our team of passionate and zany Spritzers!

From left to right:
Angelo giving Tommy (Daniella’s son) a piggyback ride to lunch
Kaley and Liane serving as Angelo’s arm candy for a hot second
Merian getting snuggles in with a puppy we met on the way to an event
Kaley keeping it stylish with her scarf-bow in her hair
Liane, Merian and Kaley hiding out in a phone booth at a party
Team push-ups to get our blood flowing for a brainstorm (Clockwise from top left: Liane, Kaley, Shawn, Angelo)
Angelo brought grapes for everyone and got treated like a king
Kaley attempting to carry Angelo “like a bride”

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