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Sailing: Now a Spectator Sport

By: Spritz  |  July 10, 2013  | 


With our office located just across the street from the waterfront, the Spritz team, like the rest of the city, has been buzzing with excitement over the newly underway America’s Cup sailing competition. While we walk to lunch, or gaze out our office windows, we can see the finishing touches being put on the America’s Cup Pavilion, tourists snapping photos of the new dock, and the mast of the ORACLE yacht sailing by above building-tops during practice rounds.

All summer and into the fall, America’s Cup will be dominating the landscape of San Francisco, and of course, the Bay. With the Louis Vuitton Cup challenger selection trials, begun on July 4 and running through the end of August, and the America’s Cup finals in September, sailing will undoubtedly become a part of daily life and conversation in San Francisco for even the most land-lubbing among us.

While we’re safe on land at our desks, San Francisco Bay is known for its high winds, treacherous currents and deep waters, making it a particularly compelling competition. As the America’s Cup competition goes, 2013 is a landmark year. The shape of the racecourse and the type of boats to be used – dangerously fast AC72s – are all new elements of the competition this year. It’s impossible to have anything but the utmost respect for what these crew members are capable of out on the water.

This is an especially exciting time for us here at Spritz, working with Brad Webb, former Oracle Team USA bowman, and his ACsailingSF venture, chartering the USA 76 out of San Francisco Bay. We’re all so proud that San Francisco is able to host this year’s competition, and being able to watch Oracle Team USA defend the Cup right in our backyard makes this a truly outstanding time to be in the Bay Area.

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When New Isn’t Necessarily Better

By: Spritz  |  June 28, 2013  | 


The social media world gets larger and more complicated by the day and it seems like new startups and features are popping up left and right. Social media giants like Facebook and Twitter are rolling out new features to vie for the spotlight while marketing and advertising firms are constantly finding ways to capitalize on those features. Although keeping up with new trends is important, brands might find it worthwhile to take a step back and consider whether following a new trend might be trading in novelty for its original audience.

Take this past week for example: Instagram rolled out their video feature. The feature allows 15 second clips, 13 filters, frame editing and image stabilization. There has been speculation that this new Instagram feature may render Vine usage obsolete due to Instagram’s large existing user base. However, some Instagram enthusiasts feel that the video feature ruins the Instagram experience. The photo-only Instagram provided users with an intuitive way to share photos of beautifully captured moments – still moments. Posting and viewing photos on Instagram seemed simple, clean and homey. Now with the video feature, users are concerned about the clutter and the destruction of what was once a space for the appreciation of single moments and memories.

The same phenomenon has occurred with Pinterest. When Pinterest first launched in 2010, the high-quality of photos and small-community feel of the site drew in all sorts of artists, designers, aspirational home-makers and more. However, recently, although the Pinterest user base continues to increase, some Pinterest members are put off by the quality dilution of pins due to the influx of sometimes tacky images pinned for marketing purposes. For a Pinterest user, as it becomes harder to find inspirational and high-quality photos, the value of Pinterest for them decreases as well.

Although the opinions of a few disgruntled Instagram or Pinterest users may not mean that these social media platforms are wrong, it does mean that social media companies now, more than ever, need to understand the sentiments and needs of their audiences – both old and new.

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The Internship / film review

By: Gal Balaban  |  June 14, 2013  | 


Have you ever wondered how it would be like to have an internship where you can ride your bikes on campus and get delicious daily lunch for free? In The Internship, Billy (Vince Vaughn) and Nick (Owen Wilson) land an internship at Google, where they can do all of that and more. Earlier in the movie, they both lose their jobs when their watch-making company goes out of business (in modern days, people check their phones to find out the time). At Google, they must complete a series of challenges in order to receive a full-time job and pursue their career goals.

I saw this film over the weekend and I laughed a lot. Vince Vaughn and Owen Wilson are hilarious. I would recommend this movie for teenagers and adults who have a good sense of humor. Also, here is the film’s site http://www.theinternshipmovie.com/ and trailer http://www.youtube.com/watch?v=jir62_ptloI.

About the blogger: my name is Gal Balaban and I am an 11-year old boy from California. I’ve always loved movies and have been reading and learning about movies since I can remember. In my blog filmtoppings.com, I write reviews about movies that I have recently seen. I share this blog with my friends and other film lovers. I hope you enjoy my blog, vote for your favorite movies, and keep following it.

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Super Bowl 50 in San Francisco Bay Area!

By: Spritz  |  June 1, 2013  | 


The city of San Francisco was tense with anticipation on of May 21st, the afternoon that the upcoming host cities of the Super Bowl were announced. Fans and members of the San Francisco Super Bowl Committee held their breaths awaiting news on what the next few years have in store for arguably one of the most beautiful cities in the world. This year has already proven to be an amazing year for Bay Area sports with the San Francisco Giants winning the World Series, and the Golden State Warriors making it to the playoffs. The upcoming Louis Vuitton Cup and America’s Cup races mark the first time in history that spectators get to to watch these amazing Ferraris of the water compete on our own beautiful SF Bay.

When news broke out that the NFL team owners had picked the San Francisco Bay Area as their top choice to host and celebrate the golden jubilee of NFL’s annual hallmark championship game, Super Bowl L, the city erupted in cheers, and shouts of joy! It’s been 28 years since the last time we hosted the Super Bowl, but the rise of technology conglomerates, start-ups, venture capitalists has drastically enhanced what our beloved city has to offer; markedly, the $1.2 billion Levi’s Stadium that will be the new home of the San Francisco 49ers. With a seating capacity of approx. 68,500 accompanied by 166 executive suites, this flagship center for sports hospitality will change the landscape of the SF Bay Area for good.

From ACsailingSF, San Francisco’s legendary America’s Cup sailing experience on USA 76, to Players Sports Grill & Arcade, the popular sports bar that offers over 200 sports channels on35 HDTVs, and 36 beers from around the world, we live and breathe the sports and hospitality community in San Francisco at Spritz. More recently, our team was proud to support America SCORES, a nonprofit whose mission is to inspire and educate youth through poetry and soccer at their Legacy Awards. The newest addition to our portfolio of clients is Orangetheory Fitness, the energizing group fitness concept that has taken Florida and the New York by storm! Backed by the science of heart rate based treadmill interval training, indoor rowing and weight training, it provides an efficient plateau-busting workout that burns up to 900 calories in just 60 minutes!

Our team prides ourselves on being adaptable and staying up to date with current trends, motivated by passion for both our jobs and hobbies to cultivate skill sets that make us well-rounded, diverse individuals. Our President Beth Schnitzer leads the pack with her impressive resume in the sports and hospitality industry, traveling year after year to watch sports championship events such as the Super Bowl, proven by her impressive collection of seat cushions! She has worked for wide variety of sports, from the Soccer World Cup in 1994, the NFL, Professional Figure Skating, to the Atlanta Olympics in 1996. Seven years ago, she was among the founding board of the SF Bay Area chapter of Women in Sports & Events (WISE) and has since served as its President.

We’d love to hear from you, and invite you to connect with us through our website and social media (Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest).

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Go into Off Mode

By: Spritz  |  May 27, 2013  | 


Unwind, get away, unplug – it’s something we all want to do on a daily basis, but haven’t found the right means or excuse to justify turning our phones off and silencing the world. Now, you have. We are insanely excited to introduce the latest app for Android phones, designed and developed completely by Spritz. From creating the wireframe to design and development, Spritz remained focused on the user experience (AKA: you), ensuring that the end product was practical and easy to use. Despite the fact that we’re borderline obsessed with the technology, here’s why we think you’ll love it too. Everyone calls, texts, emails, Facebooks, or even Snapchats on their phones while driving (let’s admit it, don’t you?), yet we are all aware of how dangerous it is. We have inadvertently become hazards on the road because of our phones. Fortunately, Off Mode helps protect you from yourself by monitoring your incoming phone calls, text messages, emails etc., and putting your phone into “Off Mode,” only stopping when you do.It allows you to develop customizable responses that will be delivered as an automatic answer to incoming calls and messages- think “out of office” for your device. The beauty behind this app is that we can say goodbye to unnecessary device distractions and focus on the here and the now. Whether you’re driving, in a meeting, at the gym, or having dinner with friends, Off Mode gives you the capabilities to turn your phone off, without shutting it down. Let’s get back to living in the present, and fully enjoying the people we’re with, the concert we’re attending, or the sheer bliss of uninterrupted solitude. Let yourself go into Off Mode.

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