With today’s global culture it is essential to generate creativity and understand consumer response in the marketing field. As a young French marketer, working at Spritz is a tremendous opportunity to learn and acquire a unique point of view on […]
“All press is good press”, or so the saying goes. In a world revolving around social media, digital marketers pray for their posts to go viral and Publicists pine after making headlines. But what happens when someone makes a […]
Tinder, an online dating application, has recently taken social media by storm with “social marketing hacking.” Two individuals (and I’m sure many more who have yet to come forward) tapped into the consumer’s mindset, altering their personal profiles to be […]
The past decade has seen the resurgence of music festivals all across the country. 2014 is the 10 year anniversary of the ubiquitous Coachella Music Festival in Indio, CA; but it wasn’t the first and is certainly not the last. […]
Everything old is new again, or so the song says. That is, in fact the case for fashion, movies, culinary pursuits and more. Trends come back around and vintage can become modern and fresh. Instagram offers vintage filters for photographs, […]
In 2013, growth by users accessing websites, e-commerce sites and social media through their mobile phones doubled, and that figure is expected to grow exponentially in 2014. In fact, some think that mobile might overtake fixed internet this year. While […]
How much do you think 40 mentions through social media is worth? What is the ROI in social media. Do Facebook likes mean that your product is gaining traction? If people are mentioning you on Twitter, does that mean they […]
Have you been “scroogled”. I am sure most of you have seen those TV commercials alerting the public to Google tracking and selling personal data to advertisers in order to provide services like the Google search engine and Gmail. Most […]
The 2014 Sochi Olympics have barely begun, and the first of the season has been filed. The Canadian Olympic Committee has sought an injunction against VF Corporation, the parent company of The North Face, for alleged “Ambush Marketing”. The COC […]
As February 2014 begins, so does the United States’ focus on the 2014 Winter Olympics in Sochi. For just about two weeks, our nation will become obsessed with winter snow sports. The Polar Vortex will be welcomed with open arms […]