Archives

Spritz Shenanigans

A team that plays together stays together, and at Spritz we take that seriously! On occasion, we need to blow off steam and mix things up to keep us energized and inspired. Presenting… Spritz Shenanigans: A series of photos that […]

Sailing: Now a Spectator Sport

With our office located just across the street from the waterfront, the Spritz team, like the rest of the city, has been buzzing with excitement over the newly underway America’s Cup sailing competition. While we walk to lunch, or gaze […]

When New Isn’t Necessarily Better

The social media world gets larger and more complicated by the day and it seems like new startups and features are popping up left and right. Social media giants like Facebook and Twitter are rolling out new features to vie […]

The Internship / film review

Have you ever wondered how it would be like to have an internship where you can ride your bikes on campus and get delicious daily lunch for free? In The Internship, Billy (Vince Vaughn) and Nick (Owen Wilson) land an […]

Super Bowl 50 in San Francisco Bay Area!

The city of San Francisco was tense with anticipation on of May 21st, the afternoon that the upcoming host cities of the Super Bowl were announced. Fans and members of the San Francisco Super Bowl Committee held their breaths awaiting […]

Go into Off Mode

Unwind, get away, unplug – it’s something we all want to do on a daily basis, but haven’t found the right means or excuse to justify turning our phones off and silencing the world. Now, you have. We are insanely […]

Emphasizing Relationships in Business

My time as a part of the Spritz family has been nothing short of an enormous learning experience. In such a fast-paced world, where people and companies tend to focus solely on markets and dollar value, Spritz transcends the norm, […]

Putting Print Into Practice

I am extremely excited to be the newest member of the Spritz team, bringing with me a background in print and production. Printing is something that, while commonly underrated, is an art form in and of itself and is constantly […]

The Fifth P of Marketing

My fascinating journey with Spritz Marketing over the past 12 months has made me identify a crucial ingredient missing in the marketing mix. Without it a marketing campaign is just a collection of facts and decisions. Without it a marketing program has neither flavor nor heart. Without it a marketing mix is well…just a mix.

Yes, Product, Price, Place and Promotion are all important components of any given marketing program. However, when you lay them out together, you get nothing more than a crowded spreadsheet filled with facts.