Introduction and background: In today’s digital age, where cloud integration and seamless connectivity are the norm, creating a mobile app with a standalone CRM system from the 1990s presents a unique challenge. However, at Spritz, we thrive on embracing challenges […]
SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. […]
What do the pandemic facts mean for digital communications? Conferences and conventions are on hold, business travel is at a standstill, in-person meetings are scarce, and offices are empty. Those who can work remotely are still doing so as the pandemic reality settles in beyond the one-year mark.
In May 1978, marketing manager Gary Thuerk hit ‘send’ on the first unsolicited email ever. It signaled the birth of junk mail, received by 400 customers as an ad for a presentation by Digital Equipment Corporation, an early vendor of computer systems. People hated it.
If only 2020 meant that all digital marketers would have perfect vision. Without a crystal ball, we can at least improve our vision by popping on some eyeglasses to take a closer